This paper presents an empirical analysis of the relationship between fund‐raising governance characteristics and fund‐raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization's fund‐raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory‐based concepts of dynamic organization life‐cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund‐raising governance factors: boards' fund‐raising activity, board as symbolic decision maker, board as donor, fund‐raising strategic planning and controlling, and fund‐raising techniques. Museums are classified into fund‐raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund‐raising income.
Copyright © 2012 John Wiley & Sons, Ltd.