Mixed effects models are often employed to study individual differences in psychological science. Such analyses commonly entail testing whether between-subject variability exists, but this is typically the extent of such analyses. We argue that researchers have much to gain by explicitly focusing on the individual in individual differences research. To this end, we propose the spike-and-slab prior distribution for random effect selection in (generalized) mixed-effects models as a means to gain a more nuanced perspective of individual differences. The prior for each random effect, or deviation away from the fixed effect, is a two-component mixture consisting of a point-mass 'spike' centered at zero and a diffuse 'slab' capturing non-zero values. Effectively, such an approach allows researchers to answer questions about each particular individual; specifically, "who is average?'" in the sense of deviating from an average effect, such as the population-averaged or common slope. We begin with an illustrative example, where the spike-and-slab formulation is used to select random intercepts in logistic regression. This demonstrates the utility of the proposed methodology in a simple setting while also highlighting its flexibility in fitting different kinds of models. We then extend the approach to random slopes that capture experimental effects. In two cognitive tasks, we show that despite there being little variability in the slopes, there were many individual differences in performance. Most notably, over 25% of the sample differed from the common slope in their experimental effect. We conclude with future directions for the presented methodology.