Are there trade-offs in valuation with respect to greenhouse gas emissions, origin and food miles attributes?

Akaichi, Faical; Nayga, Rodolfo M.; Nalley, Lawton Lanier

doi:10.1093/erae/jbw008

Cited by 33 publications

(30 citation statements)

References 37 publications

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“…Agriculture activity alone is considered directly responsible of global GHG emissions for a percentage that is estimated from 10 to 12 to 17%; an additional 7-14% is related to changes in land use. The contribution of the agri-food supply chain, including input suppliers for the agricultural sector, agriculture, food industry, logistics activities and transportation of goods, distribution, and waste management, is obviously much higher (Akaichi et al 2016;Bertoni et al 2018;OECD 2016;Smith et al 2014).…”

Section: Wine Carbon Footprintmentioning

confidence: 99%

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

et al. 2019

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The interest in wine produced in an environmentally friendly manner is increasing in the global market among both consumers and producers. Moreover, numerous labelling and certification systems have been introduced to guarantee environmentally friendly production. Consumers can consider some environmental attributes in relation to their purchasing decisions as components of their ethical demands; such consumer behaviours can drive wine production to more sustainable models. This change depends on many factors, such as consumers' willingness to pay for sustainable and ethical attributes and the effective communication of such attributes. Among consumers, young people belonging to the so-called millennial generation are the new wine consumers, and they represent an increasingly important segment of the global wine market. This study uses a choice experiment to investigate Italian millennials' preferences toward two ethical attributes of wine: 'carbon footprint claim' and 'winescape aesthetic'. The findings show considerable heterogeneity among respondents, the majority of whom seem to be interested in the carbon footprint claim, even if a group of them prefer to pay a premium price to consume high-quality wines. Our results indicate that winescape aesthetic does not appear to be an important attribute in guiding respondents' preferences.

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Section: Wine Carbon Footprintmentioning

confidence: 99%

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

et al. 2019

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“…To identify preferences, behavioral economists generally evaluate consumers' willingness to pay for different food/label attributes. This research approach can also evaluate whether adopting a given labelling scheme is an effective differentiation strategy for farmers and what price premiums can be applied to least emitting products [78].…”

Section: Policy Applications Of Lca Resultsmentioning

confidence: 99%

“…Given the growing consumer sensitivity towards the environmental impacts of agri-food products, environmental certifications and labelling are the most significant example of the opportunities LCA offer to the agribusiness, in terms of product positioning on the domestic and export markets. Concerned consumers are willing to pay a price premium for environmental label on foods [78,99]. However, labels' effectiveness in orienting consumer decisions does not depend just on the type of impact information conveyed [76].…”

Section: Discussion and Recommendationsmentioning

confidence: 99%

A Reflection of the Use of the Life Cycle Assessment Tool for Agri-Food Sustainability

et al. 2018

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In pursuit of agricultural sustainability and food security, research should contribute to policy-making by providing scientifically robust evidence. Life cycle assessment (LCA) is an excellent candidate for generating that evidence, thereby helping the selection of interventions towards more sustainable agri-food. The purpose of this article is proposing a basis for discussion on the use of the LCA tool for targeting and monitoring of environmental policy interventions in agri-food. The problem of reducing the environmental burden in agri-food can be tackled by acting on the supply and/or demand sides and may benefit from the collaboration of supply chain stakeholders. Agri-food policies that most benefit from LCA-based data concern cross-border pollution, transaction costs following the adoption of environmental standards, adoption of less polluting practices and/or technologies, and business-to-consumer information asymmetry. The choice between the methodological options available for LCA studies (attributional, consequential, or hybrid models) depends on the purpose and scope of the study. The possibility of integrating the LCA with economic and social impact assessments—e.g., under the life cycle sustainability assessment framework—makes LCA an excellent tool for monitoring business or sectoral-level achievements with respect to UN 2030 Sustainable Development Goals.

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“…Etna on consumers’ WTP for wine produced around the volcano, a nonhypothetical experimental auction was designed and conducted. An experimental auction is used since it is a well‐established method to assess the WTP for food products (Akaichi, Nayga, & Nalley, ; Pappalardo & Lusk, ). In addition, experimental auction simulates a real market where consumers can make the decision to buy or not buy a good through a real money transaction.…”

Section: Methodsmentioning

confidence: 99%

Assessing experiential augmentation of the environment in the valuation of wine: Evidence from an economic experiment in Mt. Etna, Italy

Pappalardo

Selvaggi

Pecorino

et al. 2019

Psychology and Marketing

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In this study, we conducted an experimental auction to determine the impacts that "experiential augmentation," a phenomenon in which a physical location impacts decision-making, has on consumers' willingness to pay (WTP) for wine. The experiment elicited subjects' valuation under experiential augmentation conditions for three types of wine grown in the Mt. Etna area in Sicily, Italy. Our findings indicate that experiential augmentation increased consumers' WTP for wine. Our results suggest that experiential marketing practices explicitly related to the environment where the wine is produced and consumed can lead to increased valuation for wine. K E Y W O R D S environment, experiential augmentation, experiential marketing, wine, WTP

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Are there trade-offs in valuation with respect to greenhouse gas emissions, origin and food miles attributes?

Cited by 33 publications

References 37 publications

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

A Reflection of the Use of the Life Cycle Assessment Tool for Agri-Food Sustainability

Assessing experiential augmentation of the environment in the valuation of wine: Evidence from an economic experiment in Mt. Etna, Italy

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