Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention

Guo, Rui; Song, Mengmeng; Wang, Yuchen

doi:10.1080/10548408.2024.2369758

Journal of Travel & Tourism Marketing

2024

DOI: 10.1080/10548408.2024.2369758

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Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention

Rui Guo,

Mengmeng Song,

Yuchen Wang

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Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention

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References 62 publications

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