“…While the term "community" has been used in myriad ways [14], we adopt Driskell and Lyon's formulation that a community involves "common ties" and "social interactions" [7]. Common ties include a shared interest, bonds, commitment, a set of shared values, a culture, history, and shared identity [7]. Since World of Warcraft was only released in November 2004, guild histories may be rather short, but guilds, which clearly have the other elements of common ties, as well as rich social interactions, appear to us to be communities.…”