Are we evolved to live with mobiles? An evolutionary view of mobile communication

Abstract

By providing ultimate explanations for human behaviors, an evolutionary perspective lends itself to understanding why and how mobile communication occupies an ever increasingly critical role in modern life. From the perspective of evolution, human behaviors-in interaction with the environment-are driven by, and can be made understandable through the pursuit of physical and social survival and reproductive success. An evolutionary perspective can yield insight into commonalities observed in mobile communication across societies and cultures. To achieve these objectives, we revisit and reanalyze existing research on mobile communication through an evolutionary lens. In the process, we demonstrate that seemingly inexplicable activities from a conventional communication perspective can be meaningfully interpreted from an evolutionary perspective. We extend the evolutionary perspective on mobile communication to examine implications for social policy and further research.

Smart City: Studying Smartphone Application Functions with City Marketing Goals Based on Consumer Behavior of Generation Z in Hungary

“…2 Literature review 2.1 Understanding, interpreting and categorizing mobile marketing The use of a mobile phone, beyond the initial needs for phone calling and messaging, today has become the tool of finding outstanding experience and self-actualization, self-expression (Lai-Katz, 2012). To accomplish this, people use many functions of the phones and install several applications on their devices.…”