Are we Locked in Print? Exploring Consumer Perceptions of Digital Versus Print Magazines

Krishen, Anjala S.; Kachen, Sheen; Haniff, Zeenath

doi:10.1007/978-3-319-10951-0_102

Cited by 2 publications

(1 citation statement)

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“…While they prefer print, they assume many others no longer do. This fear is substantiated by existing research on the subject (see for instance , Miller & Washington, 2013;Krishen et al, 2015). Participant R revealed this feeling, saying, "It's kind of sad, honestly.…”

Section: General Dissatisfaction With Digital Conversely the Next Cmentioning

confidence: 73%

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Bonner¹

2017

Journal of Magazine Media

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I am pleased to have this opportunity to thank the many colleagues, friends, and faculty members who have helped me with this research project. I am most indebted to Chris Roberts, the chairman of this thesis, for sharing his research expertise and wisdom in connection with this project. I am so appreciative of his constant willingness to offer helpful answers and advice for my steady flow of inquiries throughout this process. I am also very grateful to Dianne Bragg, the co-chair of this thesis, for her continuous encouragement and guidance throughout my master's education and, specifically, for her direction in the theoretical and historical background of this work. I would also like to thank my committee member Margot Lamme for her invaluable input, inspiring questions, and support of both the thesis and my academic progress. I would like to thank Regina Lewis for sharing her expertise in conducting focus groups and assisting in obtaining a moderator to lead this study's focus groups. I would also like to thank Ariel Fink, the aforementioned moderator, for her assistance in skillfully leading the study's focus groups. Finally, I thank all of the student volunteers at The University of Alabama who participated in this study's survey and focus groups. This research would not have been possible without the support of my friends, fellow graduate students, and, of course, my family who all offered a helping hand or encouraging word whenever possible.

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Section: General Dissatisfaction With Digital Conversely the Next Cmentioning

confidence: 73%

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Bonner¹

2017

Journal of Magazine Media

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Taxonomy of E-Magazine Marketing and Collaboration Trends

Ifeduba

2024

Advances in Computational Intelligence and Robotics

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Digital technologies have impacted all aspects of magazine publishing, and emerging technologies such as artificial intelligence (AI) promise to make even greater impacts. Notwithstanding, the rapidity of their introduction has made the empirical tracking and classification of trending e-collaboration and e-marketing innovations difficult. This study, therefore, explores e-marking and e-collaboration innovations employed by digital magazines available online, with the aim of identifying and classifying trending e-marketing and e-collaboration innovations; and illustrating publisher relations with content creators and marketing collaborators, to guide future research, e-commerce and AI adoption. Analysis indicated that 10 promotional, 10 e-pricing, 9 e-distribution, 7 e-commerce, and 19 e-collaboration innovations are trending, and adapting them to complement AI would enable e-magazines to perform, especially if they would adopt e-collaboration rather than e-competition.

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Are we Locked in Print? Exploring Consumer Perceptions of Digital Versus Print Magazines

Cited by 2 publications

References 0 publications

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Millennials and the Future of Magazines: How the Generation of Digital Natives Will Determine Whether Print Magazines Survive

Taxonomy of E-Magazine Marketing and Collaboration Trends

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