2017
DOI: 10.3389/fpsyg.2017.01762
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Are We Rational or Not? The Exploration of Voter Choices during the 2016 Presidential and Legislative Elections in Taiwan

Abstract: The decisions voters make—and whether those decisions are rational—have profound implications on the functionality of a democratic society. In this study, we delineated two criteria in evaluating voter rationality and weigh evidence of voter rationality versus irrationality. Furthermore, we compared models in two different elections in Taiwan to explore the reasons behind the irrational choices voters can make. Survey questions and an implicit association test (IAT) were administered prior to both elections am… Show more

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Cited by 8 publications
(7 citation statements)
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“…Third, for whom will these nonpartisans vote? Lee et al (2017) show that implicit party preference among Taiwanese voters played a vital role in the vote choice in the 2016 presidential election. Will this still be the case when nonpartisans outnumber partisans and a third populist option, like Dr. Ko, becomes available?…”
Section: Discussionmentioning
confidence: 97%
“…Third, for whom will these nonpartisans vote? Lee et al (2017) show that implicit party preference among Taiwanese voters played a vital role in the vote choice in the 2016 presidential election. Will this still be the case when nonpartisans outnumber partisans and a third populist option, like Dr. Ko, becomes available?…”
Section: Discussionmentioning
confidence: 97%
“…This study defines the process by which dispassionate voters make objective rational choices (Simon, 1982;Lee et al, 2017). Objective rational voters search for objective information about all alternatives as actively as possible.…”
Section: Literature Review and Hypotheses Development 31 Rational Vot...mentioning
confidence: 99%
“…It defines objective rational voters as those that make decisions based on all objective information (Simon, 1982), can understand political and economic information and actively seek out as much information as possible about every available alternative (Alt et al, 2016;Lau and Redlawsk, 2006). In contrast, subjective rational voters demonstrate intrinsic decision-making based on prior preferences and beliefs (Simon, 1982), collect information passively or make minimal effort to acquire information that would allow them to make informed decisions (Simon, 1982;Lee et al, 2017). They passively gather information or use cognitive shortcuts and various decision heuristics, ignoring other information.…”
Section: Literature Review and Hypotheses Development 31 Rational Vot...mentioning
confidence: 99%
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“…Salah satu faktor yang ditekankan dalam pendekatan ini adalah apa yang akan diterima pemilih jika mereka memilih salah satu kandidat. Metode pilihan rasional ini mencoba menjelaskan mengapa sikap pemilih terhadap calon dalam pilkada didasarkan pada perhitungan tentang keuntungan apa yang diterima ketika seseorang mengambil keputusan (Hechter & Kanazawa, 2019;Jonsa, 2018;Lee et al, 2017).…”
Section: Pendekatan Rational Choiceunclassified