“…However, impact has been said to fall short of significant improvements in public health 62 . Threats of regulation have prompted a multifaceted response from the food industry 32,63 including the development of influential partnerships 39 , infiltration of the scientific community 21,[64][65][66] , and becoming significant actors in the health agenda in order to influence public discourse and policy 35,41,67 . Such actions are reminiscent of tobacco industry tactics 38,68,69 and evidence shows that such partnerships and voluntary regulation allow businesses meaningful access to policy formulation rather than changing behaviour to promote good health 17 36,70 .…”