2020
DOI: 10.1080/00472778.2020.1831808
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Are you part of the crowd? The role of sex and environmental characteristics for crowdfunding awareness

Abstract: Crowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While identifying and "tapping the right crowd" of backers has been shown to be crucial for the success of crowdfunding campaigns, we still lack a basic understanding of why individuals become backers in the first place and why so many others do not. Building on information processing theory, we advance crowdfunding awareness as an important precedent to actual engagement as a backer. We hypothesize… Show more

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Cited by 20 publications
(10 citation statements)
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References 107 publications
(213 reference statements)
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“…Considering that both the success of crowdfunding offerings and crowdfunding platforms depends on the number of investors, this gap in the literature needs to be addressed. A first attempt to shed light on this important aspect comes from the study by Vaznyte et al (2020). Using a sample of 1042 individuals in Flanders (Belgium), they find that individuals' crowdfunding awareness depends on whether they are male or female, as well as on their socioeconomic environment.…”
Section: Individual Characteristics and Motivation Of Equity Crowdfunding Investorsmentioning
confidence: 99%
“…Considering that both the success of crowdfunding offerings and crowdfunding platforms depends on the number of investors, this gap in the literature needs to be addressed. A first attempt to shed light on this important aspect comes from the study by Vaznyte et al (2020). Using a sample of 1042 individuals in Flanders (Belgium), they find that individuals' crowdfunding awareness depends on whether they are male or female, as well as on their socioeconomic environment.…”
Section: Individual Characteristics and Motivation Of Equity Crowdfunding Investorsmentioning
confidence: 99%
“…2 Prior studies indicate that investors with higher financial literacy have a higher capacity to assess investment opportunities (Lusardi, Mitchell, & Curto, 2010;OECD, 2005), and a higher degree of financial literacy increases financial inclusion at a country level (Grohmann, Klühs, & Menkhoff, 2018). According to the study by Vaznyte, Andries, and Manigart (2020), the perceived socioeconomic environment with positive cues about entrepreneurial endeavors contributes to crowdfunding awareness, which is recognized as an important precedent to actual engagement in crowdfunding. However, people with low financial literacy are less likely to accumulate wealth and manage wealth effectively (Hilgert, 2003;Stango & Zinman, 2009).…”
mentioning
confidence: 99%
“…However, the presence of an advisor does not affect the number of male investors. This result can be explained by the fact that men seem to be more aware of crowdfunding in general than women (Groza et al , 2020; Vaznyte et al , 2020). We find that financial information has a positive impact on the investors’ number, especially female investors who invest in campaigns with more financial transparency.…”
Section: Resultsmentioning
confidence: 99%
“…The literature has analysed the matching between the characteristics of entrepreneurs and investors in crowdfunding with a specific focus on gender issues. Although women seem to be less aware of crowdfunding in general than men (Groza et al, 2020;Vaznyte et al, 2020), Gafni et al (2021) show that on the leading reward-based crowdfunding platform -Kickstarter almost half of the investors are women (44%) who invest more than 40% in campaigns led by women. Only 23% of the projects in which men invested were led by a woman.…”
Section: Crowdfunding and Female Investorsmentioning
confidence: 99%