Are You Still with Us? A Study of the Post-Adoption Determinants of Sustained Use of Mobile-Banking Services

Continuous mobile banking usage and relationship commitment – A multi-country assessment

“…This research broadens our understanding of continuous usage of m-banking services in the context of RC. The study is a response to the call for more in-depth, customer-oriented research on the use of m-banking services (Shaikh and Karjaluoto, 2015;Kang et al, 2012;Chen, 2012).…”

“…Despite the huge market potential seen in the mobile-commerce market, little is known about the factors that influence the sustained use of integrated mobile financial services after adoption (Kang et al, 2012). Consequently, marketing strategy research has long emphasized the need to investigate the m-banking continuous usage context (Chen, 2012).…”

Consumers' perceptions of mobile banking continuous usage in Finland and South Africa

“…Although user acceptance or pre-adoption of m-banking services is a necessary condition for the effective implementation of m-banking technology (Tan et al, 2010;Teo et al, 2012), research has cited its continued usage (or post-adoption usage) as a pre-condition for its successful implementation (e.g., Zhou, 2012). Despite the huge market potential in the adoption and usage of m-banking services, little is known about the factors that influence the sustained use of mobile financial services after adoption (Kang et al, 2012). Consequently, marketing strategy research has long emphasised the need to investigate the m-banking continuous usage context (Chen, 2012).…”

“…Consequently, marketing strategy research has long emphasised the need to investigate the m-banking continuous usage context (Chen, 2012). A broad analysis is necessary to identify the factors that determine users' continuous usage of m-banking services in two markets; nevertheless, a few studies have investigated the continuous usage of m-banking services in single-country contexts, including Taiwan (Chen, 2012), Korea (Gu et al, 2009;Kang et al, 2012;, and India (Reji Kumar and Ravindran, 2012). These studies have provided limited understanding of the key factors driving consumers' continuous usage of m-banking services, an understanding that the current research aims to expand on by reporting a comparative study.…”

The effects of mobile banking application user satisfaction and system usage on bank-customer relationships

“…Online banking services were first introduced in Finland in the mid-1990s [18], followed by m-banking services in 1996 [16]. According to [37], more than 85 percent of the adult population (up to 75 years of age) in Finland has signed up for online banking services.…”