Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Gregan‐Paxton, Jennifer; John, Deborah Roedder

doi:10.1086/209419

Cited by 60 publications

(51 citation statements)

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“…For example, Davidson (1991a) presented children with an information board from which they could choose which information to reveal prior to making a decision. She found that 2nd grade children were generally exhaustive and inefficient in their search, whereas 5th and 8th grade children implemented more demanding but more efficient strategies (see also Davidson & Hudson, 1988;Gregan-Paxton & Roedder John, 1995;Wellman, 1985;Woody-Ramsey & Miller, 1988). Although our task differed considerably in its form (i.e., asking questions) and in the particular manipulations of information structure (e.g., the frequency distribution over hypotheses), these findings are in line with the idea that with age, children are better able to identify and implement efficient strategies for information search (see also DeMarie-Dreblow & Miller, 1988).…”

Section: Relationships To Prior Researchmentioning

confidence: 99%

Children adapt their questions to achieve efficient search

2015

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One way to learn about the world is by asking questions. We investigate how younger children (7- to 8-year-olds), older children (9- to 11-year-olds), and young adults (17- to 18-year-olds) ask questions to identify the cause of an event. We find a developmental shift in children's reliance on hypothesis-scanning questions (which test hypotheses directly) versus constraint-seeking questions (which reduce the space of hypotheses), but also that all age groups ask more constraint-seeking questions when hypothesis-scanning questions are least likely to pay off: When the solution is one among equally likely alternatives (Study 1) or when the problem is difficult (Studies 1 and 2). These findings are the first to demonstrate that even young children dynamically adapt their strategies for inquiry to increase the efficiency of information search.

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Section: Relationships To Prior Researchmentioning

confidence: 99%

Children adapt their questions to achieve efficient search

2015

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“…Children become less perception bound, more strategic in their thinking, and better able to incorporate complex and abstract information as they mature (Anderson, 2002;Gregan-Paxton & John, 1995;John, 1999;Paris, Lindauer, & Cox, 1977). Research in environmental psychology, for example, has found that older children possess superior navigation skills in a residential neighborhood.…”

Section: Age → Spatial Performancementioning

confidence: 99%

“…Other research has documented the development of attention control, information processing, cognitive flexibility, and goal setting in children as they mature (Anderson, 2002;Moses & Baldwin, 2005). Similarly, research in consumer behavior has found that older children are more sophisticated than younger children in their adaptive search behavior (Gregan-Paxton & John, 1995, Peracchio, 1990John & Lakshmi-Ratan, 1992), discrimination between brands (Bahn, 1986), development of consumer knowledge (John & Whitney, 1986), and understanding of persuasive tactics used in advertising (Boush, Friedstad, & Rose, 1994). The cognitive abilities of older children are in some ways comparable to adults.…”

Section: Age → Spatial Performancementioning

confidence: 99%

“…Research has found that younger children attempt to process all information regardless of relevance and make smaller adjustments in their decision making (Gregan-Paxton & John, 1995;John & Lakshmi-Ratan, 1992). Because content lists require users to quickly eliminate irrelevant topics and to make assumptions regarding subtopics, younger children are apt to be inefficient and less effective in searching for and retrieving information.…”

Section: Age ؋ Navigational Aidsmentioning

confidence: 99%

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The effects of interface design and age on children's information processing of Web sites

Rose

Blodgett

2008

Psychology and Marketing

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Children increasingly utilize the Internet as a primary medium, a source of consumer information, and an important source of entertainment. This article investigates the influence of Web site design on children's information processing performance. A model is advanced that integrates theories from a variety of disciplines, including developmental psychology, human computer interaction (HCI), and consumer behavior. This study found that age moderates the relationship between Web site design and spatial (search) and learning (recall) performance. Younger children, between the ages of 7 and 9, recalled more content when using a map (as compared to a content list) and when learning cues were employed. Older children, between the ages of 10 and 12, performed equally as well with either a map or a content list, and with or without learning cues. Implications for business, education, and public policy are discussed and guidelines are provided for designing more child-friendly Web sites.

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“…특히 이들은 미용 제품, 의류 및 다 른 외모 관련 제품을 열심히 사용하는 소비자로 지 출하는 돈의 대부분이 '기분 좋게 하는' 제품에 사용 되어지고 있어 (Solomon & Rabolt, 2006) 의복이나 신발류를 구매하는 데 있어 트윈세대의 역할은 점점 더 중요해지고 있다 (Gregan-Paxton & Roedder, 1995 (Ahn, 2003). 브랜드 인지도는 제품에 대한 정보와 이미지를 소비자에게 전달하는 연상매 체로의 역할을 하는 것으로 '그 브랜드를 알 것 같다' 와 같이 상기된 브랜드에 대한 불확실한 생각에서부 터 '그 브랜드만 있는 것 같다' 와 같이 제품의 카테 고리 안에서 기억되는 오직 한 브랜드에 대한 신념 까지 그 범위가 넓다 (Aaker, 1996).…”

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Fashion Brand Attitude of Tweenagers - Focused on Brand Awareness, Image, Identification and Loyalty -

Han¹,

Won²

2016

Journal of the Korean Society of Costume

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1)The purpose of this study was to examine the fashion brand attitude of tweenagers, with a focus on brand awareness, image, identification and loyalty. The study analysed 541 fifth and sixth-grade students in Seoul elementary schools. Major statistical methods used for this study were Cronbach's alpha analysis, confirmatory factor analysis, and path analysis with SPSS 19.0 and AMOS 19.0. Brands selected for this study were "NIKE" and "BEANPOLE KIDS". The result of this study was as follows: First, the study showed that both "NIKE" and "BEANPOLE KIDS" had 4 significant routes from the research model. Brand awareness had influence on brand image; brand image had influence on brand identification and brand loyalty; and brand identification had influence on brand loyalty. Second, using the bootstrapping to verify the significance of the total effect and indirect effect, brand awareness had a significant indirect effect on brand identification and brand loyalty; brand awareness did not have any direct effect on brand identification and brand loyalty for both "NIKE" and "BEANPOLE KIDS". Also, the total effect of brand awareness on brand identification and brand loyalty was significant. The result of this study showed the development potential to the fashion companies targeting tweenagers.

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Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Cited by 60 publications

References 0 publications

Children adapt their questions to achieve efficient search

Children adapt their questions to achieve efficient search

The effects of interface design and age on children's information processing of Web sites

Fashion Brand Attitude of Tweenagers - Focused on Brand Awareness, Image, Identification and Loyalty -

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