“…For Aristotle, the virtues that make a man excellent are “justice, courage, temperance, magnificence, magnanimity. Liberality, gentleness, prudence wisdom” (1366a:1‐2) and their application through the doctrine of the mean underlies several of the principles discussed by Aristotle in Rhetoric (Anderson, 1968). For Confucius, there are five core virtues: respectfulness, tolerance, trustworthiness in word, quickness and generosity.…”