Molecular design represents an exciting platform to refine mechanistic details of electrocatalytic water oxidation and explore new perspectives. In the growing number of publications some general trends seem to be outlined concerning the operation mechanisms, with the help of experimental and theoretical approaches that have been broadly applied in the case of bioinorganic systems. In this review we focus on bio-inspired Cu-containing complexes that are classified according to the proposed mechanistic pathways and the related experimental evidence, strongly linked to the applied ligand architecture. In addition, we devote special attention to features of molecular compounds, which have been exploited in the efficient fabrication of catalytically active thin films.