Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems 2021
DOI: 10.1145/3411764.3445353
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Armed in ARMY: A Case Study of How BTS Fans Successfully Collaborated to #MatchAMillion for Black Lives Matter

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Cited by 40 publications
(28 citation statements)
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“…Here, we follow Jenkins' definition of fans as "individuals who maintain a passionate connection to popular media, assert their identity through their engagement with and mastery over its contents, and experience social affiliation around shared tastes and preferences" (2012). We study the music group BTS' fandom called ARMY, which is one of the largest, most diverse music fandoms today (Lee, 2019;Lee & Nguyen, 2020) known for their active participation in mobilizing to promote social good (Kanozia & Ganghariya, 2021;Park et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Here, we follow Jenkins' definition of fans as "individuals who maintain a passionate connection to popular media, assert their identity through their engagement with and mastery over its contents, and experience social affiliation around shared tastes and preferences" (2012). We study the music group BTS' fandom called ARMY, which is one of the largest, most diverse music fandoms today (Lee, 2019;Lee & Nguyen, 2020) known for their active participation in mobilizing to promote social good (Kanozia & Ganghariya, 2021;Park et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…The fans in our study shared that they actively engage with a variety of social media. Fans build community identity through shared interest and social support (Park et al, 2021), but they also find themselves constantly confronted and forced to question rumors, media reports, and unverified information. Issues of language translation for global fanbases, algorithmic curation of content that is strategically targeted, and notable false content designed to engage fans' imagination and excitement further complicate their experience with misinformation.…”
Section: Discussionmentioning
confidence: 99%
“…In some cases, these collective actions may even go beyond the initial purpose of the fandom community. Park et al (2021) shows that the BTS fan community on Twitter successfully organized the #MatchAMillion campaign to raise money for the Black Lives Matter movement. Similarly, scholars of the Chinese Internet point out that fan groups on Weibo have served as active participants in online nationalistic activism (Liu, 2019;Shan and Chen, 2021).…”
Section: Online Fandom Communitiesmentioning
confidence: 99%
“…In terms of social practices on commercial streaming platforms, Spinelli and colleagues conducted focus groups to derive a codebook comprising nine social practices and 24 influences, from which they offer design implications for streaming services [33]. Social media, too, enables users to effortlessly share musical interests and links to the music itself [34], share sentiments about music [35], and connect with artists [36] and other fans [37][38][39]. Since 2020, COVID-19 restrictions have forcibly reshaped the ways in which people consume music together.…”
Section: Social Music Activitiesmentioning
confidence: 99%