Late-stage synthesis of a,b-unsaturated aryl ketones remains an unmet challenge in organic synthesis.R eported herein is aphotocatalytic non-chain-radical aroyl chlorination of alkenes by a1,3-chlorine atom shift to form b-chloroketones as masked enones that liberate the desired enones upon workup.T his strategy suppresses side reactions of the enone products.T he reaction tolerates aw ide array of functional groups and complex molecules including derivatives of peptides,s ugars,n atural products,n ucleosides,a nd marketed drugs.N otably,a ddition of 2,6-di-tert-butyl-4-methyl-pyridine enhances the quantum yield and efficiency of the crosscoupling reaction. Experimental and computational studies suggest amechanism involving PCET,formation and reaction of an a-chloro-a-hydroxy benzyl radical, and 1,3-chlorine atom shift.