Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

Kim, Kyu Lim; Ko, Eun Ju; Lee, Yang Im

doi:10.1080/20932685.2012.10600848

Cited by 30 publications

(24 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additionally, research has also showed that luxury perception may differ depending on the visual art employed (Kim, Ko, & Lee, 2012). Some of these visual arts are similar to the concept of "radical fashion" (i.e.…”

Section: Resultsmentioning

confidence: 98%

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Fowler

Reisenwitz

Carlson³

2015

Journal of Global Fashion Marketing

View full text Add to dashboard Cite

The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed that, for instance, most superiority claims were categorized as false, whereas scientific claims tended to be classified as vague or as omitting important information. Furthermore, performance claims were likely to be viewed as vague and endorsement claims were seen to be acceptable. The study concludes with practical and public policy suggestions that need to be addressed by advertisers and the FDA.

show abstract

Section: Resultsmentioning

confidence: 98%

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Fowler

Reisenwitz

Carlson³

2015

Journal of Global Fashion Marketing

View full text Add to dashboard Cite

show abstract

“…Deep para-social relationships between television viewers and shopping program hosts are known to strongly affect consumers' exposure to programs, to enhance their intentions to purchase in response to advertising (Grant, Guthrie, & Ball-Rokeach, 1991;Kim, Ko, & Lee, 2012), to encourage favorable attitudes toward related advertising (Choi & Park, 2011) and to positively affect the frequency of purchase (Park & Lennon, 2004). Beyond the desire to imitate a celebrity by purchasing celebrity-guaranteed products or services, attachments to celebrities indicate trust based on celebrity endorsements.…”

Section: Para-social Relationships and Purchase Intentionmentioning

confidence: 97%

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Kim

2015

Journal of Global Scholars of Marketing Science

Self Cite

View full text Add to dashboard Cite

In this study, the authors investigate factors that influence para-social relationships between social network service (SNS) users and celebrities and the effects on users' purchase intentions. The study shows that SNS use and para-social relationships with celebrities are positively related. User/celebrity para-social relationships and celebrity reputation also show positive relationships with purchase intentions. Gender differences affect relationships between celebrity reputation, para-social relationships and purchase intentions. The results imply that new media, particularly SNS, encourages para-social relationships, and that para-social relationships and celebrity reputations persuade SNS users to make purchase decisions. The study shows that new media stimulates consumer desires, and the new SNS environment gives celebrities more power to affect purchase decisions.

show abstract

“…We propose that message persuasiveness will be more positive when the art image presented is combined with a regulatory fit message frame. The art infusion has a positive effect on consumers' both product and advertising perceptions Huettl & Gierl, 2012;Kim et al, 2012).…”

Section: Regulatory Fit and Non-fitmentioning

confidence: 99%

“…For example, Kim, Ko, and Lee (2012) investigated the art infusion effect in the context of fashion goods. Their study focused on the impact of visual art on the products (handbags, scarves, and t-shirts) of a little-known brand in order to find whether art infusion could positively affect brand image perception.…”

Section: The Art Infusion Effectmentioning

confidence: 99%

“…Recent research has suggested that the status of art could be used to enhance product attitude and purchase intention, given the perceptions of luxury associated with art's specialness, triggering an art infusion effect Huettl & Gierl, 2012;Kim, Ko, & Lee, 2012). In addition to the contribution of art infusion to product evaluation, there are a few concerns about the interaction between art images and advertising arguments.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Visual Art and Regulatory Fit Messages on Consumer Evaluations

Mantovani

Tazima

2016

Rev. adm. empres.

View full text Add to dashboard Cite

Arte visual e foco regulatório na avaliação dos consumidores Arte visual y mensaje de ajuste regulatorio en evaluaciones de consumidores ABSTRACTIn this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer's motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.KEYWORDS | Visual art, regulatory fit, persuasiveness, advertising messages, willingness to buy. RESUMO RAE-Revista de Administração de Empresas | FGV/EAESP

show abstract

Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

Cited by 30 publications

References 19 publications

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Visual Art and Regulatory Fit Messages on Consumer Evaluations

Contact Info

Product

Resources

About