2015
DOI: 10.1080/10528008.2015.999602
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Art Isn’t Easy . . . But It Makes Learning Easier: Using Art to Improve Cognition

Abstract: This paper describes an innovative assignment in which students associate marketing concepts with artwork from a specified photographic exhibit. During the encoding process, linking various topics with pieces of art activates high-involvement learning, creative elaboration, and analytical reasoning. Consequently, students experience higher levels of learning, specifically synthesis, in this environment than in a "straight lecturing" learning environment. Implementation of this assignment in undergraduate consu… Show more

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Cited by 3 publications
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