Articulating influence: Toward a research agenda for interpreting the evaluation of soft power, public diplomacy and nation brands

Pamment, James

doi:10.1016/j.pubrev.2013.11.019

Cited by 98 publications

(69 citation statements)

References 16 publications

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“…It has become a more fluid concept in the context of the new media and Internet environment (Servaes, 2013). Nevertheless, it remains universally acknowledged that public diplomacy is targeted at influencing directly and indirectly public attitudes and opinions; and its ultimate purpose is to promote the national interest through national branding (for a more detailed discussion, see Pamment, 2014). As was pointed out in some of the articles in the special issue on US-Chinese Mass Communication and Public Diplomacy (Servaes, 2012a), the staging of the Beijing Olympics, the Shanghai Expo, the opening of Confucius Institutes, the emerging interest in learning Mandarin, and the growing popularity of CCTV programs and blockbuster movies could be seen as examples of such branding in this regard.…”

Section: Public Diplomacy and National Brandingmentioning

confidence: 99%

“…As Pamment (2014) argues, public diplomacy activities are rarely the product of rational choices about communication options, nor is public diplomacy evaluation the result of applying the 'best' methodology. "Rather, questions of Public Diplomacy and evaluation practices are bound together in complex organizational and power structures that generate pragmatic responses both to the 'problem of influence' and the reporting of results" (Pamment, 2014: 51).…”

Section: Public Diplomacy and National Brandingmentioning

confidence: 99%

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Guanxi in intercultural communication and public relations

Servaes

2016

Public Relations Review

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Section: Public Diplomacy and National Brandingmentioning

confidence: 99%

Section: Public Diplomacy and National Brandingmentioning

confidence: 99%

Guanxi in intercultural communication and public relations

Servaes

2016

Public Relations Review

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“…Cuando actúan en redes, su actividad queda desvirtuada o desnaturalizada. Este enfoque de acción política requiere una metodología propia de evaluación y análisis, que es el gran reto de la investigación en diplomacia pública (Pamment, 2014).…”

Section: Conclusionesunclassified

Diplomacia de movilización. Referenda de Cataluña y Escocia en la diplomacia en red

Sánchez¹,

Casa²,

Pérez³

2016

RLCS

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Página 961Cómo citar este artículo / Referencia normalizada JM Manfredi Sánchez (2016) Introducción. Los movimientos sociales de naturaleza política han innovado en la política internacional. Los actores no estatales han ocupado el espacio de la diplomacia pública, anteriormente limitada al estado nación. Metodología. Se analizan las campañas en redes sociales, los actores, los mensajes y las actividades políticas de los movimientos políticos independentistas catalán y escocés vinculados al referendo. Resultados. El movimiento catalán por la independencia ha apalancado sus resultados en la defensa de la identidad y la comunidad epistémica. Los partidarios escoceses del sí a la creación del nuevo estado sí han orientado la estrategia de protesta hacia la política. Discusión. Se examina la diplomacia de movilización, el uso de las redes sociales para la promoción internacional de mensajes de contenido político y el refuerzo de la lengua y la cultura propia. Conclusiones. Estamos ante una fase expansiva de la diplomacia pública. Más actores se incorporan a la arena internacional mediante la producción y la difusión de mensajes en las redes sociales.[EN] Introduction. Social movements of a political nature have innovated in the field of international political communication. Non-state actors have occupied the sphere of public diplomacy, previously limited to the nation state. Method. The study is based on the analysis of the social media campaigns, actors, messages, and political activities of Catalan and Scottish proindependence movements in relation to the referendum. Results. The Catalan pro-independence movement has based its results on the defence of the Catalan identity and the epistemic community. Scottish movements that promote the creation of a new state oriented their strategy of protest to parliamentary politics. Discussion. The article examines mobilising diplomacy, as well as the use of social networks in the international promotion of political messages and the reinforcement of a nation's language and culture. Conclusions. Mobilising diplomacy is still in an expansive phase. More actors are incorporated into the international arena through the production and dissemination of messages in social networks.

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“…However, this ignores the aspects of national priorities and interests, which may not be 'logical' in this regard. Therefore the pragmatic drivers actually defining the problem of influence is missed (Pamment, 2014). The more comprehensive study would seek to shed light and understand the nature and scale of Russian influence in the Baltic States through its communication and interaction practices.…”

Section: Future Researchmentioning

confidence: 99%

Perception of Russia's soft power and influence in the Baltic States

Simons

2015

Public Relations Review

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a b s t r a c tThis paper seeks to explore and analyse the different means and mechanisms of influence employed by Russia on the three Baltic States (Estonia, Latvia and Lithuania). By influence, it means the attempt to try and get another country to behave in a manner that benefits the influencer's policy and/or interests. As such, this can entail exerting one of two forms of power, hard or soft (as defined by Nye, 2004) to bring about the compliance. The current paper restricts its focus to those mechanisms related to shaping opinion and perception, such as public diplomacy (in its various forms).To begin with the paper shall define the various concepts used -influence, power and public diplomacy. It shall then shift to the different Russian institutions that have been created to shape and manage influence, such as Russky Mir or Rossotrudnichestvo. Plus there are those other elements that exist in the region -Russian compatriots and Russian language media (both local and external to the Baltic States). Then the paper shall deal with relations between Russia and the Baltic States, with a focus upon recent history. Sources shall not be limited to academic literature and mass media resources, but will also include interviews for an 'insider' perspective on the issue. The responses shall be used to address the following question: How do people in the Baltic States perceive Russian soft power and influence?

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Articulating influence: Toward a research agenda for interpreting the evaluation of soft power, public diplomacy and nation brands

Cited by 98 publications

References 16 publications

Guanxi in intercultural communication and public relations

Guanxi in intercultural communication and public relations

Diplomacia de movilización. Referenda de Cataluña y Escocia en la diplomacia en red

Perception of Russia's soft power and influence in the Baltic States

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