This position paper investigates the transformative impact of generative artificial intelligence (GenAI) on Agile roles. Focusing on the product owner, developer, and scrum master, we analyze how GenAI redefines traditional tasks, encouraging a shift towards more strategic and creative functions. Through practical experience, we illustrate AI's role in enhancing Agile processes, its practices and emphasize the need for Agile practitioners to integrate AI understanding. These results highlight the balance between GenAI's efficiencies and Agile's human‐centric principles, proposing research directions for AI‐enriched Agile practices that promise to drive innovation and maintain the agility in a technologically progressive era.