IntroductionThe application of artificial intelligence (AI) in radiation therapy holds promise for addressing challenges, such as healthcare staff shortages, increased efficiency and treatment planning variations. Increased AI adoption has the potential to standardise treatment protocols, enhance quality, improve patient outcomes, and reduce costs. However, drawbacks include impacts on employment and algorithmic biases, making it crucial to navigate trade‐offs. A discrete choice experiment (DCE) was undertaken to examine the AI‐related characteristics radiation oncology professionals think are most important for adoption in radiation therapy treatment planning.MethodsRadiation oncology professionals completed an online discrete choice experiment to express their preferences about AI systems for radiation therapy planning which were described by five attributes, each with 2–4 levels: accuracy, automation, exploratory ability, compatibility with other systems and impact on workload. The survey also included questions about attitudes to AI. Choices were modelled using mixed logit regression.ResultsThe survey was completed by 82 respondents. The results showed they preferred AI systems that offer the largest time saving, and that provide explanations of the AI reasoning (both in‐depth and basic). They also favoured systems that provide improved contouring precision compared with manual systems. Respondents emphasised the importance of AI systems being cost‐effective, while also recognising AI's impact on professional roles, responsibilities, and service delivery.ConclusionsThis study provides important information about radiation oncology professionals' priorities for AI in treatment planning. The findings from this study can be used to inform future research on economic evaluations and management perspectives of AI‐driven technologies in radiation therapy.