Artificial Intelligence in the Accounting of International Busi-nesses: A Perception-Based Approach

Abstract

Do accountants clearly understand the benefits and challenges of using AI? Do they perceive AI as a threat? The adoption of AI in the accounting field has increased significantly in the last few years. Since the techniques continue to evolve, more companies will integrate these solutions to facilitate the accounting processes. Therefore, the accountants’ skills should be adapted to efficiently use these solutions and continue to provide valuable support. This study explores the perception of accounting practitioners regarding the most important benefits and challenges of using AI-based technologies and analyses whether AI is being perceived as a threat that might impact employability. The data were collected during June–August 2021 using a questionnaire addressed to accounting practitioners from Romania. The exploratory research was conducted by statistically analysing the data collected. The results highlight that the practitioners have a clear understanding regarding the main benefits and challenges associated with the use of AI-based solutions in accounting processes, and AI is not perceived as a threat to employability; however, practitioners acknowledge that skills transformation is required and are willing to undergo the changes. By providing a glimpse of the main drivers that encourage accounting practitioners to embrace AI, employers, professional bodies and academia can address the main concerns and continue to support the practitioners in adapting their skills.

Analysis of the Relationship Between E-Commerce Business and Technology-Based Accounting Information Systems with Company Audit Needs

“…Auditors and accounting professionals face numerous challenges in conducting corporate audits within Ecommerce contexts [17], [18]. The virtual nature of E-commerce transactions, coupled with the vast amount and speed of data generated, complicates assessing the accuracy and reliability of financial reporting [19].…”

The audit revolution: Integrating artificial intelligence in detecting accounting fraud

“…These concerns may lead to slow adoption of AI in some organizations. In addition, lack of understanding or skills in AI may hinder its integration in accounting practices (Banţa et al, 2022). To address this, it is important for companies and educational institutions to provide the necessary training and resources to understand and implement AI effectively.…”

Integrating Artificial Intelligence in Accounting: A Quantitative Economic Perspective for the Future of U.S. Financial Markets

“…Accountants are required to comprehend both the benefits and challenges of using AI, including the perception of AI as a potential threat to employability. However, studies indicate that while AI is not seen as a direct threat to jobs, it necessitates a significant transformation of skills among practitioners (Banța et al, 2022). Skill adaptation is thus a critical aspect of AI integration in accounting.…”

“…The evolving nature of AI technologies demands that accountants adapt their skills to efficiently use these solutions and continue to provide valuable support in their field. This adaptation is not just about learning new technologies but also about understanding how AI can enhance accounting practices (Banța et al, 2022). Another challenge is the varying levels of awareness and openness to AI across different regions.…”