2022
DOI: 10.4018/978-1-6684-6242-3.ch009
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Artificial Intelligence Techniques in Text and Sentiment Analysis

Abstract: Of late, text and sentiment analysis have become essential parts of modern marketing. These play a vital role in the division of natural language processing (NLP). It mainly focuses on text classification to examine the intention of the processed text; it can be of positive or negative types. Sentiment analysis dealt with the computational treatment of sentiments, opinions, and subjectivity of text. This chapter tackles a comprehensive approach for the past research solutions that includes various algorithms, … Show more

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Cited by 3 publications
(3 citation statements)
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“…Currently, mathematical models can be taught to recognise fake news. Sentiment analysis works on a similar principle (Patruni, Angadi, Gorripati, & Saraswathi, 2022), thanks to which, for example, it is possible to determine the tone -positive, negative, or neutral-of reviews or readers' opinions about publications in the media.…”
Section: Issn: 2659-9538mentioning
confidence: 99%
“…Currently, mathematical models can be taught to recognise fake news. Sentiment analysis works on a similar principle (Patruni, Angadi, Gorripati, & Saraswathi, 2022), thanks to which, for example, it is possible to determine the tone -positive, negative, or neutral-of reviews or readers' opinions about publications in the media.…”
Section: Issn: 2659-9538mentioning
confidence: 99%
“…Companies can use sentiment analysis to discover patterns in customer preferences and recommendations for new products and services based on that data. Natural language processing (NLP) and artificial intelligence (AI) applications are also able to quickly gather website reviews to gain insight into how consumers view a particular product or services [3]. This can help companies understand their customers better and inform strategic decisions in terms of product offerings and pricing.…”
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confidence: 99%
“…The lexicon-related method can be classified into 2 methods they are dictionary and corpus-based. In a dictionary-related method, the sentiment classification can be done through a dictionary of terms identified in SentiWordNet and WordNet [5]. Conversely, the corpus-related analysis methods rely on the statistical analysis of contents by using methods linked to the Conditional Random Field (CRF), k-nearest neighbours, and Hidden Markov Models (HMM).…”
mentioning
confidence: 99%