Artificial Intelligence Usage in Communication Field: An Analysis on Communication Journals

Abstract

Artificial intelligence usage in the communication field is of strategic importance. However, most communication practitioners and academicians have not noticed the gains in momentum substantially artificial intelligence. Through communication journals, this study aims to examine how artificial intelligence is used, its effects, and how important it is in the field of communication. This study was designed as a content analysis and bibliometric analysis study. The sample of this study is AI-based articles in Web of Science Q1 indices communication journals. It selected and examined the first sixteen journals in communication keyword search based on SCImago Journal & Country Rank. This study revealed artificial intelligence usage in the communication industry and field, in addition to AI’s the impacts and significance and AI-based technologies in communication. It was found that the most used method for artificial intelligence-based articles in communication journals was the semi-structured interview method. It is seen that common keywords in AI-based articles and communication journals are announced as human-machine communication, machine learning, artificial agent, artificial intelligence, bias, and social media concepts. In this study, a positive correlation between communication science and artificial intelligence technologies was observed. This study contributes to new studies in topics like artificial intelligence, communication, the impacts of artificial intelligence on communication, new communication technologies, generative AI, human-machine communication and other related areas.