2021
DOI: 10.1108/fs-01-2021-0014
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Artificial intelligent towards hotels’ competitive advantage. An exploratory study from the UAE

Abstract: Purpose Hotel industry is witnessing a radical change as a result of technology interaction such as artificial intelligence (AI) in service tasks. As a result of this transformation, the pattern of service delivery based on human interaction has been changed to digital interaction. This brought opportunities to the hotels industry and consolidate its competitive advantage. However, the understanding gap still existed in both practical implementation and literature, especially in developing countries. Therefore… Show more

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Cited by 18 publications
(4 citation statements)
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“…Another practice of AI is also stated in [46], suggesting a model of SEM, according to its theoretical hypotheses, to adopt and assess the direct and moderating effects of change leadership. As asserted in [48], the use of AI in the hotel industry is not limited to enhancing hotel services but also to adapting to other AI models, facilitating communication for both internal and external components, managing information, and handling multiple tasks to increase hotel performance. Assessment is commonly associated with the work of AI, affirmed in [28], by using the adaptive neuro-fuzzy inference system-based multi-criteria decisionmaking (ANFIS MCDM) and intuitionistic fuzzy-based TODIM (IF-TODIM) approach to assess risk in software projects.…”
Section: ) Value Deliverymentioning
confidence: 99%
“…Another practice of AI is also stated in [46], suggesting a model of SEM, according to its theoretical hypotheses, to adopt and assess the direct and moderating effects of change leadership. As asserted in [48], the use of AI in the hotel industry is not limited to enhancing hotel services but also to adapting to other AI models, facilitating communication for both internal and external components, managing information, and handling multiple tasks to increase hotel performance. Assessment is commonly associated with the work of AI, affirmed in [28], by using the adaptive neuro-fuzzy inference system-based multi-criteria decisionmaking (ANFIS MCDM) and intuitionistic fuzzy-based TODIM (IF-TODIM) approach to assess risk in software projects.…”
Section: ) Value Deliverymentioning
confidence: 99%
“…Artificial intelligence generally means the capability of machines to exhibit human-like intelligence. AI's basic definition is established based on two key components, namely, autonomy and adaptiveness (Al-shami et al, 2021). AI refers to "machines performing cognitive functions usually associated with human minds, such as learning, interacting, and problem solving" (Raisch & Krakowski, 2021).…”
Section: Artificial Intelligencementioning
confidence: 99%
“…Furthermore, AI has been widely applied in the hospitality industry to optimize operations and enhance customer experience. According to Al-shami, Al Mamun, Ahmed, and Rashid (2021), The impact of AI can be seen in three main areas, namely, service effectiveness, service efficiency and improved market share. AI technologies facilitate the effectiveness of trip management and implementation by providing information on tourist site, including popular places, food and cultures.…”
Section: Introductionmentioning
confidence: 99%
“…The greatest idea is to find and adopt AI gadgets that suit your business, as this will without doubt boost the profitability factor of the business (Lukanova and Ileiva, 2019). According to Hussein Al-shami et al (2022) Advertisement as believed to be one of the major ways that hotels used in order to bring their customers close to the products and services is made easier using AI technology. Now hotel business can optimize their return on investment by placing adverts in front of their customers which can enhance their zeal for patronage as such increases the profitability of the business.…”
Section: Introductionmentioning
confidence: 99%