Artist‐Related Determinants of Music Concert Prices

Decrop, Alain; Derbaix, Maud

doi:10.1002/mar.20726

Cited by 11 publications

(9 citation statements)

References 33 publications

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“…Kim et al, 2014; Marinescu & Balica, 2013; Meza & Park, 2014; Yang et al, 2017), significantly moderates only between attitudes and preferences, emphasizing the power of peer opinions (Weimann, 1991). In addition, attitude is a crucial mediator in influencing favorable perceptions toward the product, thereby improving patronage (Englis et al, 1994; Gorn, 1982; Scott, 1990), especially if non-monetary factors are dominant considerations (Decrop & Derbaix, 2014; H. W. Kim et al, 2011).…”

Section: Discussionmentioning

confidence: 99%

“…Kim, 2016), enhancing the stimulus. KPop has short product life cycles and low selling prices, leading to very tight competition, and making consumers turn to non-monetary factors (Aday & Yener, 2014; Decrop & Derbaix, 2014; H. W. Kim, Gupta, & Koh, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Music and musicians, as products and brands, directly build emotional bonds (Decrop & Derbaix, 2014; Saboo, Kumar, & Ramani, 2016), and therefore can be subjected to product evaluation paradigms (Koubaa, Methamem, & Fort, 2015; Rizomyliotis, Konstantoulaki, Kostopoulos, & Poulis, 2017; van der Lans, van Everdingen, & Melnyk, 2016). This research argues that KPop can be understood through both production and consumption domains (Huang, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Non-Korean consumers’ preferences on Korean popular music: A two-country study

Ryu

Capistrano

Lin

2018

International Journal of Market Research

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This research employs a mix of theoretical and data-driven approaches to understand how Korean pop music (KPop) consumption, despite physical and social barriers, is currently at unprecedented levels. The stimulus-organism-response (S-O-R) model was used as a basis to examine factors regarding influencing KPop’s popularity on non-Koreans, focusing on production and consumer-based factors inducing their attitudes and preferences. Data gathered from 951 Taiwanese and 949 Philippine survey respondents were analyzed through structural equation modeling (SEM), in which 13 of the hypothesized 16 direct, mediating, and moderating relationships were supported. This research demonstrates how, through appropriate theoretical lenses supported by empirically tested data, production-based factors of visual and audio components can sway favorable attitudes and preferences under customer-based contextual factors, including peer pressure, self-efficacy, and media. This guides producers to appreciate cultural nuances affecting KPop’s global popularity, and the importance of deciding the product mix strategies best suited for different markets.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Non-Korean consumers’ preferences on Korean popular music: A two-country study

Ryu

Capistrano

Lin

2018

International Journal of Market Research

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“…We propose that using more recognizable artworks in luxury advertising may more effectively elicit perceptions of luxury than using non-recognizable artworks. Our reasoning is that, because easily recognized art is often valued more highly (e.g., Decrop and Derbaix, 2014;Mũniz et al, 2014;Schroeder, 2005), people might consider the former artworks more valuable than the latter. Indeed, recognizable artworks often represent masterpieces and are generally sold at considerably higher prices than less recognizable artworks by the same artist (McAndrew, 1998;Scorcu and Zanola, 2011).…”

Section: Recognizable Vs Non-recognizable Artworkmentioning

confidence: 99%

Luxury advertising and recognizable artworks

Peluso

Pino

Amatulli

et al. 2017

EJM

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Purpose-This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research investigates the effectiveness of artworks that evoke their creators' most recognizable style in luxury advertising. Design-The research encompasses three studies-two conducted online and one in a real consumption situation. The first study explores the effect that a recognizable vs. nonrecognizable painter's style has on consumers' judgments about luxury products. The second and third studies explore the moderating roles of desire to signal status and desire for distinction, respectively, which are relevant to advertisers interested in targeting these individual differences. Findings-Advertisements that incorporate artworks that evoke a painter's most recognizable style enhance the advertised products' perceived luxuriousness. Consumers with a higher desire to signal status exhibit greater purchasing intention in response to recognizable artworks. By contrast, consumers with a higher desire for distinction exhibit greater purchasing intention when the painter's style in the featured artwork is less recognizable. Practical implications-The results provide marketers with suggestions on how to select and incorporate visual artworks into luxury brand communication: They could focus on recognizable vs. non-recognizable artworks based on whether their main goal is to communicate status or distinctiveness. Originality-This research offers novel insights into the practical value of art infusion by showing when and for whom the beneficial effects of pairing art with luxury products are more likely to occur.

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“…Regarding prices, there are no important differentiation in the physical nor digital music market (Peitz and Waelbroeck, 2003). Still, in the concert market, prices are differentiated and artist-related characteristics explains the level of prices: the career and the popularity of an artist explain higher concert prices (Decrop and Derbaix, 2014) It remains difficult to analyze the ins and outs of novelty consumption since data are difficult to gather. If it is possible to access to data on consumption, one cannot know what drives consumers' choices (are people influenced by others' opinion, others' consumption, marketing promotion etc.…”

Section: Introductionmentioning

confidence: 99%

Time spent on new songs: word-of-mouth and price effects on teenager consumption

2014

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The stardom system characterizes creative industries: the demand and revenues are concentrated on a few bestselling books, movies or music. In this paper, we study the demand structure between bestsellers and new artists' productions in the music industry. We set up an experiment where participants face real choices situations. We create three treatments to isolate the effect of information and incentives on diversity. In a first treatment, music is consumed for free without information. In a second one, subjects receive a prior information on others' evaluation of songs to study the effect of word-of-mouth. Finally, in a third one, a real market is introduced and music is bought. Significant evidence shows that word-of-mouth lowers diversity, while price incentives tend to lift it. In both treatments, subjects also react to the information or incentives nature.

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Artist‐Related Determinants of Music Concert Prices

Cited by 11 publications

References 33 publications

Non-Korean consumers’ preferences on Korean popular music: A two-country study

Non-Korean consumers’ preferences on Korean popular music: A two-country study

Luxury advertising and recognizable artworks

Time spent on new songs: word-of-mouth and price effects on teenager consumption

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