As indústrias criativas de audiovisual e gastronomia no destino turístico Curitiba: uma análise através do filme Estômago

Abstract

RESUMOEm decorrência das transformações globais políticas, econômicas e sociais emergiu o conceito de cidade criativa e com isso o papel das indústrias criativas na cidade. O audiovisual e a gastronomia estão entre essas indústrias criativas. Este artigo objetivou analisar a representação das cidades criativas em cooperação com a indústria criativa do audiovisual, com ênfase na gastronomia pelo filme "Estômago" na cidade de Curitiba-PR. A metodologia utilizada foi de caráter qualitativo, com análise bibliográfica e validação por emparelhamento de dados. Como resultados percebe-se que a articulação dessas indústrias em Curitiba pode alcançar benefícios para a cidade como vantagens competitivas frente a outros destinos/cidades, geração de empregos relativos a setores que englobam a criatividade e a promoção da cidade por meio da gastronomia e da produção cinematográfica.

Creative Economy, Cinema and Tourism: a study about the movie "Os Xeretas” in the city of Castro/ Paraná – Brazil

“…Through data pairing, three aspects of the creative industries presented by Richards (2011) were identified: market interactions, attributes of association, and authenticity. From these characteristics, it was possible to understand the development of the creative industry, and its articulations between various agents (Santos, Alencar, & Neves, 2018). Therefore, the interpretation and analysis of the pairing of data from the research originated an operational table of the results that contributed to the achievement of the result.…”

“…In light of authors like as Santos, Alencar and Neves (2018) it was observed that the performance of the creative economy through the audiovisual sectors as an element of communication promotes relations between the city, companies, and managers producing benefits such as job creation that encompasses creativity, and competitiveness about tourism through a combination of multiple factors, and tangible, and intangible resources.…”

“…The local community finds in tourism an activity complementary to the main income of agriculture (Nascimento, 2009). Santos, Alencar and Neves (2018) observed the performance of the creative film industry in the city of Curitiba -PR that the film "Estômago" (2007) contextualized competitive advantages through new attributes associated with gastronomy (the theme of the feature film), and cinema, as influencing elements in the composition of the image of a tourist destination and in promoting the city's identity as creative, in addition to proposing the establishment of new relationships between managers, companies, and sectors that can benefit the city.…”