Two factors must be present for primary avian tendon cells to commit 50%o of their total protein production to procollagen: ascorbate and high cell density. Scorbutic primary avian tendon cells at high cell density (>4 x l0' cells per cm2) responded to the addition of ascorbate by a sixfold increase in the rate of procollagen synthesis. The kinetics were biphasic, showing a slow increase during the first 12 h followed by a more rapid rise to a maximum after 36 to 48 h. In contrast, after ascorbate addition, the level of accumulated cytoplasmic procollagen mRNA (a2) showed a 12-h lag followed by a slow linear increase requiring 60 to 72 h to reach full induction. At all stages of the induction process, the relative increase in the rate of procollagen synthesis over the uninduced state exceeded the relative increase in the accumulation of procollagen mRNA. A similar delay in mRNA induction was observed when the cells were grown in an ascorbatecontaining medium but the cell density was allowed to increase. In all cases, the rate of procollagen synthesis peaked -24 h before the maximum accumulation of procollagen mRNA. The kinetics for the increase in procollagen synthesis are not, therefore, in agreement with the simple model that mRNA levels are the ratelimiting factor in the collagen pathway. We propose that the primary control point is at a later step. Further support for this idea comes from inhibitor studies, using a,a'-dipyridyl to block ascorbate action. In the presence of 0.3 mM a,a'-dipyridyl there was a specific two-to threefold decrease in procollagen production after 4 h, but this was unaccompanied by a drop in procollagen mRNA levels. Therefore, inhibitor studies give further support to the idea that primary action of ascorbate is to release a post-translational block.Primary avian tendon (PAT) cells at high cell density (>4 x 104 cells per cm2) and in the presence of ascorbate (50 p.g/ml) allocate half of their protein production to procollagen (22,26). On the other hand, PAT cells at low cell density or in a medium deficient in ascorbate will produce only 12% procollagen (22,26). This shift has previously been shown to be specific to procollagen production; the rate of noncollagen protein synthesis is identical in induced and uninduced cells (26). The molecular events, however, that regulate the commitment of PAT cells to the expression of a tissue-specific function have not been identified. Two basic hypotheses exist to explain how procollagen synthesis could be induced by ascorbate and high cell density. The first can broadly be described as transcriptional control (17). Essentially, this model requires that the controlling step regulating the rate of procollagen synthesis be the accumulated level of procollagen mRNA. Support for this model comes from studies in which chicken embryo fibroblasts were transformed with Rous sarcoma virus. After transformation, both procollagen mRNA levels and rates of procollagen synthesis declined, in what appeared to be a coordinate fashion (21, 27). A similar coord...