Abstract:This article reviews the literature on academic library reference service, and examines changes in the traditional reference desk model. Based on the review from the perspectives of managers, librarians, and users, new research directions are proposed in which users' information-search processes and librarians' intervention in reference service are integrated.While all units and functions in libraries are experiencing the consequences of technology in one way or another, reference service is the area where users most directly see the effects of technology. The essence of reference service lies in the interaction process between librarians and users. Library managers support this interaction by creating a climate in which librarians can fulfill reference services. Taking these points into account, it is important to discuss issues and trends related to reference service from the perspectives of all three parties involved -managers, librarians, and users.Considerable attention has been paid in the literature to the impact of technology on reference service with respect to the kinds of newly-available information resources and the means for accessing information electronically. As Chris D. Ferguson and Charles A. Bunge have noted, academic libraries, to date, have done a remarkable job of incorporating online searching, online catalogs, CD-ROMs, full-text resources, and, recently, the Internet into their service delivery routine. 1 However, relatively little attention has been paid to investigating how technology influences the nature of reference service. Rather, the concern has been primarily with changes in the daily activities of librarians. For instance, it is often pointed out that professional librarians spend much of