Journal of Interactive Marketing
 1999
DOI: 10.1002/(sici)1520-6653(199922)13:3<55::aid-dir4>3.0.co;2-j
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Asking for less to obtain more

Pierre Desmet
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Cited by 23 publications
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Setting Profitable Prices
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2012
Setting Profitable Prices
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Participation in and provision of public goods: Does granularity matter?

Arlegi
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Ostolaza
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Osés‐Eraso
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2020
J Econ Interact Coord
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Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

Bruyn
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Prokopec
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2017
International Journal of Research in Marketing
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