Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

Abstract

Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of the stimuli surrounding the product in packaging, and at the point of sale, cannot be underestimated. The environmental, social, and ethical commitments of industrial design (and their implications in manufacturing) are establishing universal principles in a common effort to foster a more harmonious and sustainable society. This work aims to analyse, through eye tracking biometric techniques, the level of saturation of information generated by the concentration of stimuli in packaging and the retail channel, possibly creating a lower level of attention towards the product itself. This research confirms that every product associated with a manufacturing process seeks to respond to a need, so the associated responsibility is significant. This would suggest that designers incorporate knowledge from multiple fields, including marketing strategies, design, research and development, basic knowledge related to production, integration management and communication skills. More than 50% of consumer attention is dedicated to other elements/items that accompany the product, so it is important to consider this in the design phase. The results can be used to improve efficiency in both generating product attention, and stimulus design for the purchasing process.

SEO vs. UX in Web Design

“…It is the emotional response that the end user has to all aspects of their interaction with the brand, the company, its products, and its services (Juárez-Varón et al, 2023). The primary outcome of using these methodologies is to understand the sensations, perceptions, or beliefs ingrained in the user, commonly referred to as insight (Juárez-Varón et al, 2021). The method itself is applied by tracking associations as a means to understand the internal motives and thoughts of individuals.…”

Perancangan Desain Kemasan Makanan Yang Representatif Dan Fungsional Bagi Pengguna

“…Pada dasarnya dalam mendesain sebuah kemasan terdapat perbedaan sudut pandang antara dua pihak, pihak desainer dan juga pihak user (pengguna). Menurut David, J-V, et al (2021) desainer dan user memiliki fokus yang sama terhadap sebuah desain kemasan yaitu mengenai fungsionalitas dan juga wujud fisik dari desain kemasan tersebut [2]. Perbedaannya terletak dari bagaimana desainer dan user memandang kemasan tersebut, jika desainer akan menganggap bahwa pendekatan yang paling sempurna dari sebuah desain adalah dengan mempertimbangkan fungsionalitas dan juga desain yang dapat mengundang daya tarik pengguna.…”

Special Issue of the Manufacturing Engineering Society 2020 (SIMES-2020)

“…Regarding the specific contributions of the Special Issue in the journal Applied Sciences, 14 papers about cutting-edge advances in different fields of manufacturing engineering have been finally published after a rigorous review process. In particular, in: advances and innovations in manufacturing processes [6]; additive manufacturing and 3D printing [7]; manufacturing of new materials [8]; Product Lifecycle Management (PLM) technologies [9,10]; robotics, mechatronics and manufacturing automation [11]; Industry 4.0 [12,13]; design, modeling and simulation in manufacturing engineering [14,15]; and manufacturing engineering and society [16][17][18]; production planning [19]. Figure 2 shows the main topics and their percentages in this journal.…”

“…The topic "Design, modeling and simulation in manufacturing engineering" also collects two papers in different fields. David et al [14] study the influence of packaging design and placement at the point sale as some particular aspects of industrial design and their implications for society; and Martín et al [15] have developed a model of triangular rigid zones on parts with horizontal symmetry as an application of the upper bound theorem to the analysis of forging processes.…”