Aspects Regarding the Romanian Social Network User's Profile and its Implications in Marketing Destination Pages

Diţoiu, Mihail-Cristian; Platon, Otilia-Elena

doi:10.1016/s2212-5671(12)00137-2

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…In an industry as dynamic as tourism, participants on social networks are potential customers to be targeted by companies and destinations as well as an extraordinary source of data for tourism operators. Therefore, the sector, in general, must aim to take advantage of their use as much as possible (Ditoiu and Platon, 2012).…”

Section: What Has Been Done So Far?mentioning

confidence: 99%

Smartness and social networks as shapers of the tourism industry

Vargas‐Sánchez

Saltos

2019

WHATT

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Purpose The purpose of this study is to present the state-of-the-art scientific research in the intersection between smart tourism and social networks to better understand the role of the latter (such as Facebook and Twitter) in the development of the smart paradigm in tourism, e.g. how the relationship between smart tourism and social networks has been observed by authors, or the techniques and analytical tools that are most broadly used to take advantage of available data in social networks to feed a smart logic in the management of tourism companies and destinations. Design/methodology/approach A systematic search in scientific databases (such as Web of Science and Scopus) was performed, with December 2018 as a closing date. Once duplications were eliminated and the adequacy the outputs obtained verified properly, a total of 61 documents were considered for this study, most of which were journal articles. Findings The characterization of research in this area with both a bibliometric and bibliographic analysis. Practical implications The presentation of a detailed picture on the content of the research carried out in the abovementioned intersections: evolution over time; most prolific authors, institutions and countries; journals, conferences and publishers that have paid more attention to this topic; type of research performed, objects of study, methodologies used and main contributions. Originality/value The proposal of a research agenda in the field under study. To the best of the authors’ knowledge, there is no a similar work carried out in this field.

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Section: What Has Been Done So Far?mentioning

confidence: 99%

Smartness and social networks as shapers of the tourism industry

Vargas‐Sánchez

Saltos

2019

WHATT

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“…Secondly, we have social networks such as Facebook, Twitter and Flickr, which serve for tourists to share information about different destinations. Facebook for a percentage of people in Romania serves as a means to choose their vacation destination and 71% percent consider positively the use of social networks of a destination, as long as they are constantly updated with information and detailed content accompanied by eyecatching and creative illustrations (Ditoiu & Platon 2012). Flickr like Instagram, has a tool to group content with something in common in this case the location (geotags), which serves to recognize the preferences of tourists or users of a destination (Sun et al, 2019).…”

Section: The Tourist's Experience and Use Of Social Networkmentioning

confidence: 99%

Tourism Promotion Using Social Networks: A Systematic Review

Lopez-Ortiz,

Rosas-Ybañes,

Cordova-Buiza

et al. 2023

ICTR

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Social networks function as a strategy for the promotion and dissemination of tourism destinations. The objective of this systematic review is to determine what is known about the use of social networks as a tool for tourism promotion, in the scientific literature between 2012 and 2022. The Prisma methodology (Preferred Reporting Items for Systematic Reviews and Meta - Analyses) was used, the databases were Science direct, Taylor and Francis, Dialnet, Redalyc and Scielo, with a total of 49 systematized articles, the inclusion criteria were those that are published between 2012 and 2022, are in Spanish, English or Portuguese language, and that have free access. The results obtained determine that, 78 % of the articles are current as of 2017, with a significant decrease during 2020 due to the global health crisis. It is concluded that the use of social networks by tourists allows them to publicize a destination indirectly, and they do so by posting photos and videos, accompanied by texts, either with information about the destination or with inspirational phrases. Finally, it is mentioned that there is a wide variety of social networks that could be used to promote a destination; but, among the most relevant we have Instagram, Facebook and Twitter, which have been observed in most of the articles, regardless of the category, are used as the main social networks for the dissemination and promotion of destinations. Tiktok could also be included as a social network with a lot of diffusion power; however, there are still not many studies that support this information.

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Aspects Regarding the Romanian Social Network User's Profile and its Implications in Marketing Destination Pages

Cited by 2 publications

References 6 publications

Smartness and social networks as shapers of the tourism industry

Smartness and social networks as shapers of the tourism industry

Tourism Promotion Using Social Networks: A Systematic Review

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