This paper examines the socio-economic significance of forest visits and the collection of forest berries and mushrooms (FBMs) in the Czech Republic, emphasising their role in enhancing human well-being and contributing to regional economies. Over a 30-year period, data were collected on the quantities and economic values of FBMs, alongside the intensity of forest visits by the Czech population. This study incorporates a detailed analysis of time series data on FBM collection, exploring trends and fluctuations in the harvested quantities and their economic value. A Lorenz curve analysis reveals significant disparities in the distribution of economic benefits, with a small segment of the population accounting for the majority of the FBM-derived value. Additionally, the research investigates the impact of forest visitation on well-being at the regional level, highlighting the relationship between forest access, visitation intensity, and public health benefits. This study also examines visitors’ expectations, motivations, and perceptions regarding an ideal forest for visitation, providing recommendations for effective marketing strategies. Furthermore, the study explores the contribution of FBMs to net income across different regions, demonstrating substantial regional variation in their economic importance. Notably, the analysis shows that the value of FBMs represents approximately 37% of the net income generated by traditional forestry activities, underscoring its significant economic potential. The findings emphasise the potential of territorial marketing strategies to enhance well-being, particularly in economically disadvantaged regions, and advocate for sustainable forest management practices to protect these valuable resources and ensure equitable access to the benefits provided by forest ecosystems.