“…A sole reliance on education and self-regulation has some merit based on success in several situations (Orams & Hill, 1998;Parsons & Woods-Ballard, 2003), however, Burgess (1992) and others (Dobson, 2006;Rowcliffe, de Meroda, & Cowlishaw, 2004) indicate these management strategies are rarely sufficient to achieve appropriate standards of compliance. Consistent with other wildlife tourism industries (Johnson & AcevedoGutiérrez, 2007;Quiros, 2007;Waayers, Newsome, & Lee, 2006), criticism along these lines has extended to the cetacean-based tourism industry with several studies, including within PPB, documenting unsatisfactory levels of compliance in self-regulated industries and those managed by education (Allen, Smith, Waples, & Harcourt, 2007;Scarpaci, Nugegoda, & Corkeron, 2003Whitt & Read, 2006).…”