Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment

Kim, Nayeon; Lee, Hyunsoo

doi:10.3389/fpsyg.2021.665658

Cited by 22 publications

(7 citation statements)

References 53 publications

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“…A follow-up empirical study carrying out a survey (n = 200 or more) could be conducted in order to assess the causal relationships or correlations between the variables influencing users' intentions and actual usage of online secondhand platforms. Beyond self-reporting, future studies could be further developed to assess consumers' retail experience of online secondhand platforms using biometric technology [69,70]. The limited number of participants in the secondhand user survey and the geographic limitations arising from sharing the online survey led to few responses from international users from diverse countries.…”

Section: Discussionmentioning

confidence: 99%

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

et al. 2022

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Online secondhand resale platforms are a booming industry involving the growing recognition of various economic, environmental, and recreational benefits in buying and selling used items. This preliminary study explores technology-based strategies for online secondhand platforms, which contributed to the resale industry’s steady growth and digital transformation. Through a variety of literature, this study established a basis for developing research on technological innovations in online resale platforms. A mixed method was used to collect both quantitative and qualitative data to investigate and understand the features of resale e-commerce. Case studies of four online secondhand resale platforms specializing in general goods and fashion helped identify a variety of technological strategies that were later analyzed based on the technology acceptance model (TAM). Survey data from respondents in their twenties and thirties living in South Korea indicated features that promote safe transactions, engaging user experience and user interface design, and individual compatibility as most effective in influencing users’ resale platform usage. Features that involve high technology, such as virtual reality and machine learning, had the least impact on users’ usage. Data gathered from follow-up interviews showing the recurring theme of unfamiliarity with the technological features corroborated the survey findings. Analyzing qualitative data from expert interviews generated key concepts in future trends in online resale platform strategies, including effective data management. Based on this study’s findings, the digitalization and onlineization of the online secondhand resale industry are likely to continue with the implementation of various strategies that contribute to users’ perceptions of usefulness, ease-of-use, and enjoyment, increasing users’ satisfaction and, hence, the actual usage of these platforms. The proliferation of secondary e-commerce will facilitate a shared culture that values sustainable consumption in online platforms and promote sustainability in the retail industry.

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Section: Discussionmentioning

confidence: 99%

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

et al. 2022

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“…Eye-tracking devices used to analyze visual attention and emotional arousal in response to architectural components and interior design elements [28]. In addition, a comparative study could be conducted to distinguish the level of attention of different sectors of groups representing an archetype, with results revealing the characteristics of each group.…”

Section: Biometric Indicators and Interpretationmentioning

confidence: 99%

“…The visual attraction also indicates what design elements should be incorporated for attention. The result of one paper showed that a large media screen in the center of the wall and building with high contrast and punched windows compared to blank or featureless facades induces attention [28].…”

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confidence: 99%

Quantifying Emotions in Architectural Environments Using Biometrics

Kim

2022

Applied Sciences

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This paper reviews studies that have quantified humans’ emotions in architectural environments using biometrics. We analyzed the design variables that induced positive emotions and compared the study conditions for each result, including the biometric tools utilized. The objective was to analyze the design characteristics of the architectural environment, biometric tools, and study conditions that measure emotional responses in design research, their limitations, and future uses of biometric devices. Twenty papers were selected using the preferred reporting items for systematic reviews and meta-analyses. The population, intervention, control, outcome, and setting study design were used as an analysis framework. The reviewed papers used biometric tools such as electroencephalography, functional near-infrared spectroscopy, functional magnetic resonance imaging, galvanic skin response, electromyography, electrocardiography, and eye-tracking to analyze emotions. Environmental factors that produce positive emotional responses in the architectural spaces included form, layout, material, color, furniture, and lighting. The findings from methodology using biometric tools have the potential to develop an evidence-based design to produce positive emotions in architectural environments that improve our mental health and well-being.

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“…25 In addition to handheld or smartphone pupillometers, virtual reality (VR) and augmented reality (AR) head-mounted displays (HMDs) have begun to incorporate eye-tracking technology with the ability to assess pupil diameter for each eye separately. 26 With these recent advances, we expect to see more applications of VR and AR technology in medicine and may become a useful tool in the future to augment acute teleneurology evaluations. 27,28 Improving Remote Visual Field and Visual Neglect Assessment…”

Section: Pupillary Responsesmentioning

confidence: 99%

Improving the Telemedicine Evaluation of Patients With Acute Vision Loss

et al. 2022

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Acute vision loss related to cerebral or retinal ischemia is a time-sensitive emergency with potential treatment options including intravenous or intraarterial thrombolysis and mechanical thrombectomy. However, patients either present in delayed fashion or present to an emergency department that lacks the subspecialty expertise to recognize and treat these conditions in a timely fashion. Moreover, healthcare systems in the United States are becoming increasingly reliant on telestroke and teleneurology services for acute neurologic care, making accurate diagnosis of acute vision loss even more challenging due to critical limitations to the remote video evaluation, including the inability to perform routine ophthalmoscopy. The COVID-19 pandemic has led to a greater reliance on telemedicine services and helped to accelerate the development of novel tools and care pathways to improve remote ophthalmologic evaluation, but these tools have yet to be adapted for use in the remote evaluation of acute vision loss. Permanent vision loss can be disabling for patients and efforts must be made to increase and improve early diagnosis and management. Herein, the authors outline the importance of improving acute ophthalmologic diagnosis, outline key limitations and barriers to the current video-based teleneurology assessments, highlight opportunities to leverage new tools to enhance the remote assessment of vision loss, and propose new avenues to improve access to emergent ophthalmology subspeciality.

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Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment

Cited by 22 publications

References 53 publications

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

Technology-Based Strategies for Online Secondhand Platforms Promoting Sustainable Retailing

Quantifying Emotions in Architectural Environments Using Biometrics

Improving the Telemedicine Evaluation of Patients With Acute Vision Loss

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