Assessing consumer literacy on financial complex products

Rodrigues, Luís Filipe; Oliveira, Abílio; Rodrigues, Helena; Costa, Carlos J.

doi:10.1016/j.jbef.2019.02.005

Cited by 38 publications

(28 citation statements)

References 63 publications

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“…All data points were done in biological quintuplicate with four repetitions in the central point. In order to design the experiment and to analyze data, the software Protimiza Experimental Design [41] was used.…”

Section: Central Composite Rotatable Design Analysismentioning

confidence: 99%

Physiological effects of overexpressed sigma factors on fermentative stress response of Zymomonas mobilis

et al. 2019

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Zymomonas mobilis is a bacterium of industrial interest due to its high ethanol productivity and high tolerance to stresses. Although the physiological parameters of fermentation are well characterized, there are few studies on the molecular mechanisms that regulate the response to fermentative stress. Z. mobilis ZM4 presents five different sigma factors identified in the genome annotation, but the absence of sigma 38 leads to the questioning of which sigma factors are responsible for its mechanism of fermentative stress response. Thus, in this study, factors sigma 32 and sigma 24, traditionally related to heat shock, were tested for their influence on the response to osmotic and ethanol stress. The overexpression of these sigma factors in Z. mobilis ZM4 strain confirmed that both are associated with heat shock response, as described in other bacteria. Moreover, sigma 32 has also a role in the adaptation to osmotic stress, increasing both growth rate and glucose influx rate. The same strain that overexpresses sigma 32 also showed a decrease in ethanol tolerance, suggesting an antagonism between these two mechanisms. It was not possible to conclude if sigma 24 really affects ethanol tolerance in Z. mobilis, but the overexpression of this sigma factor led to a decrease in ethanol productivity.

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Section: Central Composite Rotatable Design Analysismentioning

confidence: 99%

Physiological effects of overexpressed sigma factors on fermentative stress response of Zymomonas mobilis

et al. 2019

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“…Poor financial literacy is a global issue (Fürstenau and Hommel, 2019; Rodrigues et al , 2019) that has a negative impact on consumers' ability to make informed financial decisions (Bajoa and Barbi, 2018). It has been documented that those with poor financial literacy are more likely to have costly mortgages (Gathergood and Weber, 2017; Lusardi, 2019, as cited in Moore, 2003).…”

Section: Introductionmentioning

confidence: 99%

Combined framing effects on attitudes and behavioral intentions toward mortgage advertisements

Dobson

Poels

2020

IJBM

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PurposeMortgage lenders often combine a variety of framing strategies when developing mortgage advertisements. To date, these frames have mostly been studied separately. This paper, however, studies the combined framing effects of message valence, specificity, and temporality on consumers' mortgage decision-making.Design/methodology/approachA mixed methods design was used. First, 13 unique print ads collected from a Canadian newspaper were analyzed for content. Second, a 2 × 2 × 2 scenario-based experiment with 400 undergraduate participants examined the framing effects of valence, specificity and temporality on attitudes toward the mortgage advertising message, the product advertised, and the brand, as well as on consumers' behavioral intentions toward the advertised mortgage product.FindingsThe content analysis suggests that combined framing does exist in print ads. A positive message with a fixed term and a specific interest rate were the most commonly used frames. The experiment revealed that, for behavioral intentions, the main effect of the message temporality was significant. The effects of advertising a long-term mortgage on behavioral intentions were more favorable than those of advertising a short-term mortgage.Practical implicationsThis research provides a combined framing model for designing advertising strategies for the financial services industry to market complex financial products, such as mortgage loans to consumers. This is relevant to lenders when designing a persuasive package or ads for potential customers.Originality/valueThis study is the first of its kind to investigate the effects of combinations of message frames on consumers' mortgage decision-making, while also advancing the understanding of message framing theory for the financial services industry.

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“…Ahora bien, la clasificación de simple o complejo puede resultar ambigua, pues un producto simple para un profesional puede ser difícil de comprender para un cliente que no cuenta con suficientes conocimientos: es así como el grado de educación financiera de una población y su experiencia en el campo de las inversiones juegan un papel fundamental, principalmente en un entorno en el que la innovación financiera lleva a una rápida creación de nuevos productos financieros y a constantes desarrollos de nuevos canales tecnológicos para su negociación (Gaurav, Cole & Tobacman, 2011;LaPlante & Paradi, 2015;Rodrigues, Oliveira, Rodrigues & Costa, 2019).…”

Section: Perfilamiento De Productosunclassified

Asesoría en el mercado de valores: contexto colombiano y aplicaciones desde las finanzas comportamentales

Useche

Juárez

2020

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Assessing consumer literacy on financial complex products

Cited by 38 publications

References 63 publications

Physiological effects of overexpressed sigma factors on fermentative stress response of Zymomonas mobilis

Physiological effects of overexpressed sigma factors on fermentative stress response of Zymomonas mobilis

Combined framing effects on attitudes and behavioral intentions toward mortgage advertisements

Asesoría en el mercado de valores: contexto colombiano y aplicaciones desde las finanzas comportamentales

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