2023
DOI: 10.1016/j.jretconser.2022.103208
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

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Cited by 41 publications
(19 citation statements)
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“…Wirtz et al (2018), who first proposed the sRAM, specifically called for research on the role of technology anxiety, or the degree to which users feel apprehension and fear when using specific technologies (Pillai & Sivathanu, 2020) (Lee et al, 2021), thus amplifying the negative effects of the personalization-privacy paradox on user acceptance. In contrast, users with low levels of technology anxiety feel sufficiently confident and relaxed to interact with robots (Maduku et al, 2023).…”
Section: Personalization-privacy Paradox and The Acceptance Of Doctor...mentioning
confidence: 99%
“…Wirtz et al (2018), who first proposed the sRAM, specifically called for research on the role of technology anxiety, or the degree to which users feel apprehension and fear when using specific technologies (Pillai & Sivathanu, 2020) (Lee et al, 2021), thus amplifying the negative effects of the personalization-privacy paradox on user acceptance. In contrast, users with low levels of technology anxiety feel sufficiently confident and relaxed to interact with robots (Maduku et al, 2023).…”
Section: Personalization-privacy Paradox and The Acceptance Of Doctor...mentioning
confidence: 99%
“…Businesses also use AI-based voice assistants for various functions (Elghaish et al, 2022); for example, Grover et al (2020) concluded that AI-based voice assistants help organizations automate complex and routine tasks. Companies such as Amazon, Google, and Apple are leveraging the power of voice to communicate with consumers through voice interaction (Maduku et al, 2023). AI-based voice assistants are gaining popularity in various fields and are seen as dynamic systems in businesses (V. Kumar, 2016), but their expansion has also led to privacy challenges (Han & Yang, 2017).…”
Section: Adoption Of Ai-based Voice Assistantsmentioning
confidence: 99%
“…Consumers' interest in AI-based voice assistants is growing, particularly in those developed by current industry leaders such as Siri, Google Assistant, and Alexa (Maduku et al, 2023). Despite the increasing use of AI-based voice assistants, academic studies have paid little attention to consumer behaviour towards this technological advancement (Grover et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
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