“…Currently, the main focus of most vehicle manufacturers is on addressing the technical challenges required for developing safe and reliable automated vehicles for deployment on the road. However, although safety is one of the most important aspects of vehicle design, ensuring that future automated vehicles are used, and accepted, by consumers also relies on creating a comfortable ride experience for the on-board user (Bellem, Thiel, Schrauf, & Krems, 2018;Lee, Liu, Domeyer, & DinparastDjadid, 2019;Voß, Keck, & Schwalm, 2018). The challenge with automated vehicles that do not consider the users' experience and personal preferences in the design process is not just that they create an unpleasant experience for the occupant, but that they may affect the trust, acceptance, and consistent use of the system, by both drivers, and other road users (Price, Venkatraman, Gibson, Lee, & Mutlu, 2016;Siebert, Oehl, Höger, & Pfister, 2013).…”