Assessing engagement decisions in NFT Metaverse based on the Theory of Planned Behavior (TPB)

Albayati, Hayder; Alistarbadi, Noor; Rho, Jae Jeung

doi:10.1016/j.teler.2023.100045

Cited by 40 publications

(13 citation statements)

References 59 publications

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“…The usable data retrieved from the questionnaire and used to test the hypothesis was a total of 200. This is in line with previous suggestions that to effectively utilize AMOS SEM (v.24), the number of collected questionnaires should at least be ten times the number of items used in the instrument (Kline, 2011;2023). Since the questionnaire has a total of 18 items, the sample size collected (N = 200) exceeded the required value.…”

Section: Participantssupporting

confidence: 84%

“…The research framework was adapted from the Theory of Planned Behavior, with each item supported by past literature (Ajzen, 1991;Chiu & Leng, 2016). The Theory of Planned Behavior has been an extremely useful model for analyzing the purchase intention of consumers in the past (Godin et al, 1996;Ajzen et al,1992;Albayati et al, 2023). This model has also been adapted to suit a variety of industries, from the food and beverage industry (Ajzen, 2015), to the medical industry (Randall et al,1991), as well as the tourism industry (Ulker-Demirel et al,2020).…”

Section: 8mentioning

confidence: 99%

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Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia

Gopal,

Song

2024

MAJCAFE

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This study is conducted to further understand the various behaviors of young adult consumers when it comes to organic food purchases. The study utilizes the AMOS SEM (v.24) tool to capture the relationship between the independent variables (perceived behavioral control, attitude, and subjective norm) and the dependent variable (the purchase intention of young adults). Young adults shape a growing demography in the heart of the capital city of Kuala Lumpur. It is crucial for scholars to further understand their purchasing interest, especially concerning organic food. Convenience sampling was utilized in this study as it is a practical method to capture the views of young adults in urban areas. A total of 200 respondents were tested in this study. Data was collected in areas such as shopping malls and cafes as it is more populated with younger crowds. Responses were collected via a 5-scale Likert-based questionnaire with items adapted from various past literature, and internal consistency tabulated through Cronbach’s Alpha, Average Variance Extracted, and Composite Reliability. The hypotheses were further verified using Confirmatory Factor Analysis, revealing valid significance in the notion that subjective norm and perceived behavioral control do indeed influence young adults in their purchase intentions of organic food products. Based on the results achieved, these results imply that young adults still very much rely on their peers and filial support as well as a perceived internal emotional control over their spending choices to make decisions when buying organic food.

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Section: Participantssupporting

confidence: 84%

Section: 8mentioning

confidence: 99%

Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia

Gopal,

Song

2024

MAJCAFE

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“…Especially in the technology-user relation, the attitude positively influences BHV (Rahi et al, 2017;Verma and Sinha, 2017). Albayati et al (2023) utilized the Theory of Planned Behavior to investigate consumer attitudes towards NFTs and the metaverse, and they found that attitude significantly influences usage intention. Thus, the following hypothesis is proposed below.…”

Section: H7 Att-t Has a Positive Effect On Attitude Toward Assets (At...mentioning

confidence: 99%

“…ATT-T has a positive effect on BHV Fishbein (1980) suggests that consumers' intention to behave is correlated with their attitudes and beliefs. According to the theory of planned behavior, a positive attitude is a precursor to intention and behavior (Albayati et al, 2023). As a result, if consumers believe that their investment in NFTs will be lucrative, they will be more willing to buy.…”

Section: H7 Att-t Has a Positive Effect On Attitude Toward Assets (At...mentioning

confidence: 99%

Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

Lee,

Cha

2023

APJML

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PurposeThe non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital properties can be freely traded and stored with values, making them possible to increase content transactions' privacy and security. In addition, NFTs engender new ways to organize, consume, share and store digital content. Despite the rapid growth of the NFT market, related consumer behaviors have yet to be well-known and relevant academic research results are very scarce. This study aims to explain how NFT fits with blockchain and cryptocurrency and how consumers accept it. This paper also develops a structured causal model with multiple paths to explain the antecedents and attitude variables for NFT acceptance.Design/methodology/approachThe data collection was conducted from 542 young consumers in Korea via an online survey. The structural equation modeling method was used to analyze the hypotheses.FindingsAttitudes toward technology and assets positively affect NFT purchase behavioral intentions. Additionally, symbolic driver affects behavioral intention directly.Originality/valueThe results expanded the understanding of the NFT market and consumers, which are still in their early stages. They also provide valuable insights for establishing future market strategies for NFT.

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“…In addition to the numerous advantages and opportunities that can be embraced in daily life, it is important to acknowledge that the convenience and complexity of technology also present several challenges in order to effectively optimize the role and 9 Partha Pratim Ray, 'Web3: A Comprehensive Review on Background, Technologies, Applications, Zero-Trust Architectures, Challenges and Future Directions', Internet of Things and Cyber-Physical Systems, 3.April (2023) 12 Technological variables have the capacity to alter the communication system and social ties inside contemporary society. Furthermore, the rapid advancement of communication technology plays a crucial role in driving social transformation.…”

Section: Introductionmentioning

confidence: 99%

A examination on personal data protection in metaverse technology in Indonesia: a human rights perspective

Hanita Mayasari

2023

JLEJ

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The objective of this study is to elucidate the challenges presented by technological advancements, namely digital metaverse technology, with regard to safeguarding personal data in Indonesia. This study also investigates these issues via the lens of human rights. The research methodology employed in this study encompasses a mixed approach, combining socio-legal and normative research methods. The research findings indicate that there is a pressing need for the safeguarding of personal data in Indonesia, particularly in light of the escalating number of incidents and the advancement of the information technology sector. The significance of metaverse technology should not be underestimated, thereby necessitating a thorough legislative reform to address the associated difficulties. The enactment of the PDP Law represents the initial measure taken by the government to establish a framework for the administration of personal data protection. The active participation of all stakeholders, particularly those in the digital economy industry, is vital in the formulation and implementation of rules. Additionally, it is crucial to adhere to the principles of Data Protection By Design and By Default. The PDP Law encompasses various significant provisions that can be utilised by the Indonesian government to enforce personal data protection measures and impose penal consequences upon those who breach the regulations stipulated within this legislation. The PDP Law serves as a legal framework that holds applicability not only inside national boundaries but also extends to international jurisdictions, particularly in the context of the contemporary metaverse.

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Assessing engagement decisions in NFT Metaverse based on the Theory of Planned Behavior (TPB)

Cited by 40 publications

References 59 publications

Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia

Predictor Factors Influencing Young Adults’ Purchase Intention of Organic Food in Kuala Lumpur, Malaysia

Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

A examination on personal data protection in metaverse technology in Indonesia: a human rights perspective

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