2018
DOI: 10.7201/earn.2018.01.01
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Assessing food retail competitors with a multi-criteria GIS-based method

Norat Roig-Tierno,
Amparo Baviera-Puig,
Juan Buitrago-Vera
et al.

Abstract: <p>Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individu… Show more

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Cited by 4 publications
(17 citation statements)
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“…The close relationship between price and value makes consumers easily associate with value when they are exposed to product prices, thinking about their core attributes, quality, and dedication. Individuals tend to characterize values at high levels of interpretation 7–9 …”
Section: Introductionmentioning
confidence: 99%
“…The close relationship between price and value makes consumers easily associate with value when they are exposed to product prices, thinking about their core attributes, quality, and dedication. Individuals tend to characterize values at high levels of interpretation 7–9 …”
Section: Introductionmentioning
confidence: 99%
“…Figure 3 shows the framework of the proposed method. Given the availability of influencing factors and related literature research results [11,18,39,40], we evaluated the market potential demand of retail stores from four dimensions, namely, consumer groups, urban infrastructure, road network, and commercial competition. In this study, consumer groups were subdivided into local permanent residents and passenger flow.…”
Section: Methodsmentioning
confidence: 99%
“…In this study, consumer groups were subdivided into local permanent residents and passenger flow. On the basis of the characteristics of the original data, the population data of WorldPop were used as the parameter to measure the local permanent residents, and the Sina Weibo check-in data were used as the Given the availability of influencing factors and related literature research results [11,18,39,40], we evaluated the market potential demand of retail stores from four dimensions, namely, consumer groups, urban infrastructure, road network, and commercial competition. In this study, consumer groups were subdivided into local permanent residents and passenger flow.…”
Section: Methodsmentioning
confidence: 99%
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“…Nevertheless, in the case of supermarkets, an efficiency evaluation tool such as DEA could leave out a crucial aspect for sales: the establishment's location (Li & Liu, 2012). Population density and the distance from competing supermarkets may influence the efficiency score, as the sector's financial results strongly depend on demand (Roig-Tierno et al, 2018). Consequently, the benchmark provided by DEA in this type of business could lead to poorlyfocused decisions, as it fails to sufficiently consider these factors.…”
Section: Introductionmentioning
confidence: 99%