Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products

Ahmad, Ahlam Nuwairah; Rahman, Azmawani Abd; Rahman, Suhaimi Ab

doi:10.7763/ijssh.2015.v5.413

Cited by 142 publications

(195 citation statements)

References 16 publications

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“…Jihan dan Musa (2014) menyatakan bahwa konsumen yang semakin religius maka konsumen tersebut akan mendapatkan lebih banyak pengetahuan dan informasi produk halal, sehingga hal ini bisa berdampak pada permintaan kosmetik halal. Simanjutak dan Dewantara (2014) serta Ahmad et al (2015) sebelumnya sudah melakukan penelitian untuk menguji hubungan antara pengetahuan tentang produk halal. Penelitian tentang pengaruh pengetahuan terhadap perilaku konsumen kosmetik halal masih terbatas, oleh karena itu hipotesis pertama dalam penelitian ini adalah: H1: Halal Knowledge berpengaruh positif dan signifikan terhadap consumer behavior…”

Section: Halal Knowledgeunclassified

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Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya

Adiba¹,

Wulandari²

2018

inobis

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AbstrakPasar halal menjadi sektor pertumbuhan ekonomi baru dalam dunia global. Pasar halal tidak hanya pada industri keuangan dan makanan, tetapi juga pada industri kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh variabel halal knowledge, Islamic religiosity, dan attitude terhadap perilaku pembelian aktual atau behavior konsumen generasi Y pada pembelian kosmetik halal. Penelitian tentang perilaku konsumen muslim generasi Y dalam pembelian kosmetik halal di Indonesia masih terbatas, sehingga hal ini menarik dilakukan penelitian mengingat generasi Y adalah generasi yang unik dan berbeda dengan generasi sebelumnya. Teknik analisis data pada penelitian ini adalah multiple regression analysis. Hasil dari penelitian ini yaitu halal knowledge, Islamic religiosity, dan attitude secara parsial berpengaruh positif dan signifikan terhadap behavior konsumen muslim genrasi Y pengguna kosmetik halal di Surabaya. Variabel halal knowledge dan Islamic religiosity secara parsial tidak berpengaruh terhadap behavior konsumen, sedangkan attitude secara parsial berpengaruh positif dan signifikan terhadap behavior konsumen muslim generasi Y pengguna kosmetik halal di Surabaya.Kata Kunci: halal knowledge, Islamic religiosity, attitude, consumer behavior, halal cosmetic

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Section: Halal Knowledgeunclassified

“…Religiosity merupakan sejauh mana seorang individu berkomitmen pada agamanya yang tercermin pada sikap dan perilakunya (Ahmad et al 2015).…”

Section: Islamic Religiosityunclassified

Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya

Adiba¹,

Wulandari²

2018

inobis

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“…In terms of market value, Indonesia is the biggest market for halal cosmetics in the Asia-Pacific region (Haden, 2016). As the current majority of cosmetic and other personal care products are made by the non-Muslim producers and come from non-Muslim countries, the authorization or halalness of its ingredients can be disputed (Ahmad, Rahman, & Ab Rahman, 2015). Thus, halal certification has been not only given to food products but also to halal personal care and cosmetics in order to fulfill Muslim customer demands ("Halal cosmetics: A growing global market but disparate certification systems," 2016) .…”

Section: Introductionmentioning

confidence: 99%

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Daryanti¹,

Hati²,

Kusumawardhini³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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The Islamic brand is closely linked to the faith, but the significant role of religiosity is sometimes overlooked. The current study will incorporate the issue in the analysis. The point in question is whether there is a significant influence of religiosity on Islamic brand purchase intention. The purpose of this paper is to examine the effect of religiosity on Islamic brand purchase intention as compared with the effect of product involvement and value consciousness. To investigate the relationship between the variables: religiosity, value consciousness, and product involvement, an explanatory research design was employed that involved an online survey of 176 Muslim women. The final questionnaire was made up of 30 items that consisted of the measures for product involvement (10 items), value consciousness (7 items), religiosity (10 items), and purchase intention (3 items). Based on a study of Indonesian consumers in the context of toiletry product purchases, the study found that religiosity and product involvement have no significant influence on Islamic brand purchase intention. Meanwhile, it is only value consciousness that has positive and significant influences on Islamic brand purchase intention.

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“…There is a dearth of research examining Muslim consumer behavior related to cosmetics, especially among young adults [3], [4]. A previous study that investigated cosmetics consumption among young adult Muslim consumers found that awareness of halal cosmetics is still low among young adult consumers [3].…”

Section: Introductionmentioning

confidence: 99%

Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior

Endah¹,

Daryanti²,

Hati³

2017

Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)

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Abstract. This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude, subjective norms, and perceived behavioral control are significant in influencing young adult Muslim customer intention to purchase halal cosmetics. The study shows that subjective norm has the highest parameter coefficient value compared to the other two antecedents of intention which indicates that the intention to buy halal cosmetics is largely influenced by the opinions of the consumers significant others, such as friends and relatives.

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Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products

Cited by 142 publications

References 16 publications

Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya

Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior

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