Assessing medical tourists’ destination choice behavior: A conceptual perspective

Testing the influence of destination source credibility, destination image, and destination fascination on the decision‐making process: Case of the Cayman Islands

“…In addition, destination fascination creates positive attitudes and increases the confidence of visitors to repeatedly perform a given behaviour. This study also finds insignificant relationships between destination source credibility and destination images and attitude, subjective norms and perceived behavioural control, which contradict the findings of previous studies (e.g., Sparks & Pan, 2009; Suki et al, 2014); however, such results generate interesting and thoughtful implications. Specifically, visitors may perceive a strong attitude, subjective norms and perceived behavioural control towards the Cayman Islands when they have a strong destination fascination without any destination credibility and image, which in turn can lead to behavioural intention to revisit the Cayman Islands (Meng & Choi, 2016).…”

“…Alenezi, Karim, Malek, and Veloo (2010) in their investigation confirmed the positive relationships amongst image, subjective norms and self‐identity. Suki, Putit, Yusof, and Khan (2014) in their study on destination choice behaviour found a positive relationship between destination image and perceived behavioural control. Park, Hsieh, and Lee (2017) in their study on students' intention to visit Japan also found a positive influence of destination image on attitude, subjective norms and perceived behavioural control.…”

The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment

“…Suki et al presented a concept of studies using the TPB for studying the intentions pertaining to the choice of destination by medical tourists visiting Malaysia [31]. Its application was presented in their subsequent publication on the factors influencing the choice of destinations where tourists can have access to health care compliant with Sharia law [32].…”

“…The term 'subjective norms' refers to individuals' perception of how their behaviour will be judged by those important to them and how important this judgment is for such an individual [1]. The norms may be of social and societal nature [31]. The first ones are opinions from family, friends, and peers; the second ones refer to a broader context of society and media.…”

“…Six of them concentrated on the results of research, conducted among foreign respondents, on the intention to purchase medical services in the reception country. In principle, these dealt with the situation on the markets of East Asia and South-East Asia, including Japanese tourists intending to use medical services in South Korea [27] and the intentions of hospitalised foreign patients (mainly from China and Russia) to visit South Korea again for medical treatment [28]; the intention of foreign tourists (mainly from Asian countries) to use medical services in Malaysia [29,30], and the intentions pertaining to the choice of destination by foreign patients using medical services in Malaysian hospitals [31]-also compliant with Sharia law in terms of health care for patients mainly from Asia and Africa [32].…”