Assessing parental traits affecting children’s food habits: an analysis of the determinants of responsible consumption

Nazzaro, Concetta; Lerro, Marco; Marotta, Giuseppe

doi:10.1186/s40100-018-0119-z

Cited by 27 publications

(28 citation statements)

References 49 publications

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“…In a socio-economic and cultural context characterized by an ever-growing attention to environmental issues, the scope of corporate responsibilities has widened and, thence, the boundaries of companies' accountability. Nowadays, society expects from companies not only performance but also ethical and sustainable conduct [17]. In light of the new social demands, companies, especially in the food sector, have started to adopt practices aimed at satisfying these unprecedented requests and reviewing the entire corporate strategy in favour of a new managerial philosophy.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Likewise, the current academic debate points out the need to strengthen the relation between all actors involved in the supply chain (e.g., companies, suppliers, consumers) by sharing common values [14,15]. Further, scholars have emphasized the importance of sharing both the benefits of corporate social responsibility and the resulting costs [16,17]. Thus, to ensue wider adoption of socially responsible practices all actors involved in the supply chain have to do their part.…”

Section: Introductionmentioning

confidence: 99%

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Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

et al. 2019

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The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four cause related marketing campaigns implemented by food companies to spread corporate social responsibility. The analysis was carried out in Italy by administering a structured questionnaire to 308 consumers. The willingness of participants to switch a chocolate snack of their favourite brand to another with similar characteristics but produced by a company supporting different social and environmental causes was assessed in four different scenarios. The study uncovered the effects of both loyalty towards the brand and trust in cause related marketing on consumers’ willingness to support different corporate social responsibility initiatives. The findings unveiled the willingness of Millennials to support companies’ social and environmental initiatives. Both trust and loyalty played a key role in affecting consumers’ willingness to support corporate social responsibility initiatives of food companies. Social and environmental concerns as well as socio-demographics aspects are also significant in supporting cause related marketing campaigns. The study has shed light on the preference of consumers towards corporate social responsibility and cause related marketing. Specifically, it provides marketing insights on the initiatives most preferred by consumers to which companies should address their efforts.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

et al. 2019

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“…Literature on consumers has widely explored their preferences towards different food products [3][4][5][6]. When it comes to wine, scholars examined consumer preferences for specific wine attributes [7].…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

2020

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The current paper aims to explore consumers’ preferences for wine attributes related to tradition, sustainability, and innovation. A total of 419 regular wine consumers participated in an online survey that took place in Italy. Consumers’ preferences were assessed through a Best-Worst experiment with 11 wine attributes drawn from the literature. The result shows that the wine attributes, more important for consumers, are mainly related to tradition and sustainability. More specifically, the most important attributes for consumers when purchasing wine are “geographical indications”, “grape variety”, “sustainable certification”, “vintage”, and “price”. By contrast, the innovative wine attributes investigated were ranked among the least important ones, namely “canned wine”, “alcohol-free wine”, and “vegan wine”. The study findings offer several implications for wineries and marketers involved in the wine sector. They specifically provide suggestions on the wine attribute wineries should focus on to meet the current consumers’ preferences.

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“…Further, they were sensitive to the dynamic consumers' expectations and consumption habits which have generated new business opportunities promptly seized by breweries. On the one hand, health issues have significantly affected consumers' consumption habits inducing them to a more conscious and responsible consumption (Donadini et al 2016;Nazzaro et al 2018). On the other hand, the current consumers are wealthier, more involved with the product, and adventurous in terms of taste (Aquilani et al 2015;Donadini and Porretta 2017).…”

Section: Introductionmentioning

confidence: 99%

Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

2020

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The current paper investigates consumers' consumption behavior and preferences for craft beer. More specifically, it uncovers consumers' consumption habits and perception about craft beer, as well as their preferences for 13 beer attributes drawn from the literature. The analysis was carried out in Italy by administering a structured questionnaire to 323 consumers. Best-Worst Scaling was used to detect consumers' preferences towards the 13 craft beer attributes. The latter were then ranked on the basis of their best-worst scores to identify the level of importance Italian consumers assign to the different attributes. The study findings reveal that Italian craft beer consumers are young, well-educated, and employed. They drink craft beer more than once per month, mainly in pub and with friends and colleagues. Craft beer is perceived with higher quality and different flavors, while compared with a commercial beer, it results tastier, more genuine, and natural. As for the beer attributes, Italians prefer taste, fermentation process, and color, while store promotion, brand, and price rank as the least important. The study findings offer several implications for brewers and marketers involved in the beer sector. Based on the preferences detected, breweries should adapt their product offer to meet craft beer consumers' expectations.

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Assessing parental traits affecting children’s food habits: an analysis of the determinants of responsible consumption

Cited by 27 publications

References 49 publications

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

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