There has been a conflict of perceptions on heritage values. This has stalled the development of some natural heritage resources in parts of Africa. This study argues that the host perception is paramount in the responsive development of heritage resources within their localities. However, this study investigated the values of undeveloped natural heritage resources in Abia State, Nigeria, from a rural gaze and narratives. In-depth interviews, focus group discussions and detailed observation were employed for the study. Findings showed that these natural heritage resources have domestic, agricultural, leisure and protective values according to the host, who also supports possible development programmes for these resources. This has posited rural gaze and narrative as focal in understanding the values of undeveloped heritage resources. The study further proposed the concept of the Rural Heritage Approach (RHA). This concept is focused on a prior understanding of the peculiar nature of heritage values in traditional African societies through rural gaze and narratives before development initiatives. This study has implications for responsible rural tourism development in most African communities.