“…The increasing importance of non-state actors, including international organizations, multinational corporations, nongovernmental organizations, terrorist organizations, and eminent individuals dictates that analysis of soft power can no longer be confined to states. Thus, scholars have examined the significance of soft power in non-state actors’ activities including individuals, civil society organizations (CSOs), multinational corporations, terrorist organizations, and international organizations (April, 2009; Ogunnubi & Tella, 2017; Tella, 2017a). While European scholars such as Rutkowski and Engel (2010) and Jones (2010) have analyzed the place of soft power in the EU’s foreign policy, studies on the AU have neglected soft power analysis.…”