Assessing the Compensatory Potentiality of Hot Spring Tourism in the COVID-19 Post-Pandemic Environment

Abstract

Considering the public health crisis induced by the COVID-19 disease, hot spring tourism has attracted more people who want to compensate for this themselves and seek restoration of health. Research regarding consumer experience and their psychological restoration from compensatory travel activities is lacking. To address this gap, a conceptual model is developed that links the compensatory experience quality and the perceived restorative value. The model was assessed using a sample of 631 tourists who visited hot spring resorts in the post-pandemic environment. Our findings confirm the positive influence of the quality of compensatory experience (CEQ) on perceived restorativeness (PR). In particular, the cognitive image and affective image partially mediated the effect of CEQ on PR. These research findings provide both theoretical contributions and managerial implications on hot spring destination management and marketing.

Dynamics of Spa Tourism Statistics in Selected Countries of Central and Eastern Europe

“…Hence, travel to places with mineral and thermal springs was familiar to people from the earliest times. Spa tourism in Europe dates from ancient times, as the earliest reference to spas has been made in Ancient Greece and Rome (Huang et al, 2022). Ancient Greeks and Romans exploited the healing potential of spas and their natural environment to improve their overall well-being (Aluculesei et al, 2021).…”

Festival Recovery and Consumption Promotion Mechanism in the Post-pandemic Period: The case of the Qingdao International Beer Festival

“…With the friendly travel policies issued by various countries and regions, how to deal with the forthcoming return of potential leisure tourists and provide high-quality travel experience has become the focus of tourism scholars and practitioners during the post-pandemic era [1][2][3][4]. The numerous existing literature about hotel and tourism management pays considerable attention to customer experience and behavior, employee psychology and work performance, and the sustainable development of hospitality and tourism industry, etc.…”