Assessing the demand for value‐based organic meats in Canada: a combined retail and household scanner‐data approach

Anders, Sven; Moeser, Anke

doi:10.1111/j.1470-6431.2008.00707.x

Cited by 25 publications

(18 citation statements)

References 25 publications

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“…However, σ organic was statistically significant, and organic beef garnered a substantial premium at the higher WTP percentile. The observed WTP for organic beef was over $6.12/lb at the 90th percentile, confirming the niche status of organic beef in the Canadian market (Anders and Moeser ).…”

Section: Resultssupporting

confidence: 62%

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

Lim

2015

Canadian J Agri Economics

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We conducted a nationwide choice experiment to gauge Canadian consumers’ willingness to pay (WTP) for local beef assigned with various mileage and geopolitical connotations. Results revealed that consumers are mostly indifferent between products labeled generically as “local” and as “local: from within 160 km,” implying that the 160‐km radius fits perception of local of the representative consumers. Additionally, consumers are willing to pay significantly more for home‐province products over products generically labeled “local.” We also found significant positive WTP for enhanced bovine spongiform encephalopathy tested beef as well as for grass‐ over grain‐fed beef.

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Section: Resultssupporting

confidence: 62%

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

Lim

2015

Canadian J Agri Economics

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“…Little research has analyzed organic labels' efficiency in context (Anders and Moeser 2008;Thøgersen 2002;Thomson 1998), though multiple cues might inform consumers about product quality, especially in food markets (Grunert 1995). Among the various extrinsic cues, brands are fundamental to the consumer evaluation process (Dawar and Parker 1994;Rao et al 1999).…”

Section: Organic Labels As Signals Of Quality In Competition With Othersmentioning

confidence: 99%

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

2011

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International audienceAn organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels as a signal of quality for consumers, this article studies how this signal interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research examines the moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information in terms of perceived product quality varies. In particular, when brand equity is high (low), the organic label appears less (more) effective. However, regardless of the brand equity level, an organic label makes the environmentally friendly attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are discussed

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“…3 Previous studies have made use of scanner data to observe variations and patterns in food expenditures, see for example the work of Anders and Moeser (2008) on the consumption of organic meat in Canada. 4 We calculate the total amount of food expenditure in the various categories as the average of purchases of all Tesco customers in a given month for all expenditures on food (total expenditures on food), and for each specific food category (e.g.…”

Section: Analytical Strategies: Modeling the Relation Between Media Cmentioning

confidence: 99%

“… Previous studies have made use of scanner data to observe variations and patterns in food expenditures, see for example the work of Anders and Moeser () on the consumption of organic meat in Canada.…”

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confidence: 99%

Media effects on sustainable food consumption. How newspaper coverage relates to supermarket expenditures

Bellotti

Panzone

2015

Int J Consumer Studies

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Information provision is often considered to have an important role to play in changing consumers' choices. However, there is still no consensus on the mechanisms by which information might influence specific consumer expenditures, especially in relation to environmentally friendly food products. This paper explores whether the public debate on sustainable consumption in UK broadsheets and tabloids relates to observed consumers' expenditures. It does so by relating the number of published articles on selected sustainability topics to consumers' food expenditure in a leading UK supermarket from May 2009 to May 2011, using regression analysis. We selected only regular supermarket's shoppers who frequently buy the Sunday editions of the analyzed newspapers. Results indicate very sparse and inconsistent correlations suggesting that the impact of information is only minimally effective. The number of newspaper articles relates mainly to expenditures on organic, wholegrain and low salt products, possibly indicating a preference for healthy food. No consistent effects are observed when media target a change in more general food categories (e.g. a reduction in food of animal origin), although we observed some influence on purchases of fish. Finally, results indicate some correlations with purchases of meat for the readers of the Telegraph. In order to contextualize some of the results, we applied content analysis to a subsample of published articles on organic food. The qualitative approach shows that the framing of the news is important: change is positively related to information proposed uncritically; and negatively to information contextualized as a highly structured debate.

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Assessing the demand for value‐based organic meats in Canada: a combined retail and household scanner‐data approach

Abstract: We apply sets of weekly

Cited by 25 publications

References 25 publications

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Media effects on sustainable food consumption. How newspaper coverage relates to supermarket expenditures

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