Assessing the diffusion and use of mobile payment solutions: A case of South African townships

SMEs in South Africa: The Era of Adopting Mobile Payment Solutions

“…Firms operating in such an environment need to be able to adapt dynamic capabilities to survive these environments (Teece, 2007) From 2007 to 2015, mobile payment research has spread to Asian countries such as South Korea and Japan with limited research in developing countries such as Africa. The following mobile payments research has focused on merchants in a South African context: merchants in South Africa using Snapscan (Pidugu, 2015); merchants in greater Cape Town area using mobile payments (Kalan, 2016); mobile payments in South African townships (Mhlongo, 2016) and Verkijika (2020)'s study on South Africa consumers. Mallat, Rossi and Tuunainen (2004) 's research was focused on the European market while Ondrus and Gaur (2012) focused on mobile payments in developed countries, highlighting the failures and the role of banks in the ecosystem (Ondrus & Gaur, 2012).…”

“…to substitutes) van der Heijden (2002),Mallat & Dahlberg (2005),Mallat & Tuunainen (2005), Teo, et al, (2005,Pousttchi (2004) andOndrus & Pigneur (2006);Abebe and Lessa (2020);Mhlongo (2016) Ease of Use (relative to substitutes) van der Heijden (2002) andOndrus & Pigneur (2006); Pidugu, (2015);Kalan (2016); Abebe and Lessa…”