Assessing the economic values of World Heritage Sites and the effects of perceived authenticity on their values

Kim, Hyoung-Gon; Oh, Chi Ok; Lee, Sang Kwon; Lee, Soojin

doi:10.1002/jtr.2169

Cited by 47 publications

(34 citation statements)

References 50 publications

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“…Among possible applications of the CV method to the field of cultural goods evaluation include research in the following areas: museum assessment [18][19][20][21]; World Heritage site evaluation [13,[22][23][24][25][26][27]; evaluation of public cultural institutions [28,29]; the assessment of cultural monuments [30]; etc.…”

Section: The Willingness To Pay For Cultural Heritage and Sustainablementioning

confidence: 99%

Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain

Jurado-Rivas

Sánchez-Rivero

2019

Sustainability

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Sustainable tourism management is becoming an increasingly important factor in the image of tourist destinations. Therefore, it is appropriate to consider the possibility of charging a premium price on certain tourism products or services in exchange for making them more sustainable. Generally, eco-friendly management of cultural heritage sites, and particularly World Heritage sites, along with protected natural areas, is essential for the image enhancement of tourist destinations. In line with these considerations, this paper aims to quantify the willingness to pay (WTP) an extra amount in order for certain tourism products and services to become more sustainable in a World Heritage city such as Caceres, Spain. By using the contingent valuation method, the average price increase that tourists visiting the city would be willing to pay for a double room in a hotel, a restaurant, entrance to a museum, or a taxi ride, all of which would become more sustainable services, has been estimated. In addition to the aggregate analysis, diverse average-comparison statistical techniques have been used in order to determine the possible influence of sociodemographic factors on the WTP for more sustainable products and services. Specifically, factors including the effect resulting from a tourist’s place of origin, gender, the year when the survey was conducted (through t-tests), and the effect of age and educational levels (through ANOVA tests) on the WTP for sustainability, have been analyzed. When considering all of the sociodemographic factors involved, notable statistical differences have been found. This implies that when a hypothetical increase in tourism prices for the purpose of financing public or private sustainability actions is considered, different segments of the tourism market should be taken into account, since it would not be appropriate to apply the same policy of price increases to all tourists equally.

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Section: The Willingness To Pay For Cultural Heritage and Sustainablementioning

confidence: 99%

Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain

Jurado-Rivas

Sánchez-Rivero

2019

Sustainability

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“…Some of them utilized a single or multiple item scale of authenticity levels, including Budruk et al (2008), Chhabra et al (2003), Chung et al (2018), Waller and Lea (1998), Wong et al (2018), Xie and Wall (2002), and Yang and Wall (2009). A majority of the studies applied a single construct scale composed of multiple items, such as Akhoondnejad (2016), Brida et al (2012, 2013), Lu et al (2015), Mura and Lovelock (2009), Scarpi et al (2019), Chhabra (2007), Jiang et al (2017), Kim et al (2018), Ram et al (2016). Multiple construct instruments were designed in other studies, such as Fu et al (2018), Bryce et al (2015), Chhabra (2010), Kolar and Zabkar (2010), Revilla and Dodd (2003), Ye et al (2018), Zatori et al (2018), Yi et al (2018).…”

Section: Literature Reviewmentioning

confidence: 99%

A Reflective–Formative Hierarchical Component Model of Perceived Authenticity

Nguyen

2020

Journal of Hospitality & Tourism Research

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Discussions on authenticity have become prominent in tourism research, particularly in the context of heritage tourism and quantitative approaches have become popular methods to investigate authenticity, especially from a tourist’s perspective. Previous studies, however, have failed to include multiple forms of authenticity into a single quantitative scale, as well as to use a formative approach for its measures. This study develops a comprehensive and reliable scale of authenticity, considering its multidimensional complexity and its formative nature. A reflective–formative hierarchical component model of perceived authenticity toward heritage experience, including three lower order components of objective authenticity, existential authenticity, and constructive authenticity, is proposed. The scale of authenticity also indicates a strong predictive power over tourist satisfaction.

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“…In addition, the Hwaseong Fortress Trail, which lines the periphery of the fortress, utilizes a natural ecological resource based on historical culture as a tourist resource, and imbues it with place value that promotes mental and physical health and wellness. Walking along the 3.17-mile Seonggwak Road, one can feel the charm of the surrounding scenery and sounds [35,53], as shown in Figure 5. Suwon City designated 2016 as the "Year to Visit Suwon Hwaseong Fortress" to commemorate the 220th anniversary of the construction of the fortress.…”

Section: Place Value Of Hwaseong Fortressmentioning

confidence: 99%

“…As such, Hwaseong Fortress not only has architectural value but also historical, artistic, cultural, ecological, and educational values, and the efforts of managers to increase these values are ongoing. Research on Hwaseong Fortress has been limited to authenticity value [56] and the authenticity-based economic value [53]. As mentioned above, the cultural, artistic, historical, and ecological values of the fortress are very important factors, in addition to its architectural and local heritage values.…”

Section: Place Value Of Hwaseong Fortressmentioning

confidence: 99%

Value-Based Profiles of Visitors to a World Heritage Site: The Case of Suwon Hwaseong Fortress (in South Korea)

Song

Kim

2018

Sustainability

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The aim of this study is to evaluate the place value of Suwon Hwaseong Fortress in Korea, a mountain fortress located in natural resources with UNESCO World Heritage Site status, in order to classify visitors according to place value and to establish marketing strategies based on the characteristics of each profile. In particular, for sustainable cultural heritage development, visitors were asked to evaluate the place value of the site from various perspectives, through a presentation of government policies and business based on both the world heritage value and the inherent attractiveness of the site. Utilizing a person-centered approach, a latent profile analysis (LPA) was applied to a sample of visitors to Hwaseong Fortress (N = 656), with visitors classified by place value into four profiles: Outing Seekers (OS), Tourism Seekers (TS), Heritage Seekers (HS), and Serious Travel Seekers (SS). These profiles differed in relation to distance from the study setting from travelers’ residence, recognition of the fortress as a World Heritage site, and the degree to which the World Heritage site status influenced the decision to visit. The profiles also showed differences in visit satisfaction and intent to revisit. This study contributes a better understanding of visitors’ evaluated value of heritage sites and corresponding behaviors, in order to provide sustainable management for the heritage tourism market.

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Assessing the economic values of World Heritage Sites and the effects of perceived authenticity on their values

Cited by 47 publications

References 50 publications

Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain

Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain

A Reflective–Formative Hierarchical Component Model of Perceived Authenticity

Value-Based Profiles of Visitors to a World Heritage Site: The Case of Suwon Hwaseong Fortress (in South Korea)

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