Assessing the Effectiveness of a Community-Based Media Campaign Targeting Physical Inactivity

Renger, Ralph; Steinfelt, Victoria; Lazarus, Sydney S.

doi:10.1097/00003727-200210000-00006

Cited by 35 publications

(19 citation statements)

References 17 publications

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“…In the Renger et al (2002) study, the relevant reference group's promotion of pro-exercise norms seemed to have directly affected the exercise behaviour of the townspeople. The study was not, however, based on the TPB and, thus, the mediating variable, intention, was not specifically measured.…”

Section: Implications For Interventionsmentioning

confidence: 91%

Social identities in physical activity promotion for sedentary women

Pearson¹

2007

PsycEXTRA Dataset

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The importance of regular and life long physical activity, both from a physical and medical perspective and from a psychological well-being perspective, is well documented. Also well documented is the reduction, below sufficient levels, in physical activity participation, particularly for populations such as young and mid-life adult women. Physical activity promotion is, thus, of great importance in modern society. In this thesis, my primary aim is to develop ways to enhance the adoption and maintenance of physical activity in young and midlife women. To do so, I have utilised the theoretical conceptions from a dominant social cognitive model, the theory of planned behavior (Ajzen, 1985). Subjective norm has not been a strong predictor of intention or behaviour in research on the theory of planned behavior in physical activity contexts (Symons Downs & Hausenblas, 2005), the reasons for which have been the subject of much debate in the literature. To date, there is disagreement about the conceptualization, measurement, and importance of the variable. In this thesis, I examined the potential of the social identity approach as a basis for making subjective norm more meaningful. In this approach, rather than assessing the influence of a random collection of important others as in the original definition (Ajzen, 1985), subjective norm is conceptualised as the perceived pressure from specific reference groups relevant to self, a conceptualization more in keeping with the social identity approach (Terry & Hogg 1996). I expected that the social identity approach to subjective norms would enhance its ability to predict intentions and be the basis of an effective physical activity intervention. Specifically, I expected that physical activity norms, when presented to women from members of a shared social identity would influence both intentions and behaviour.ii In the first study, I surveyed 214 women between the ages of 25 and 45 to obtain a list of the potential reference groups that would be relevant for young and midlife women. I asked women to list their self-characteristics and then to rate them on Simon's (1997) social self-categorisation index. I sorted the self-characteristics into types, and listed the frequency and social identity potential for each type. From the most frequently listed self-characteristic types, I found that the personality-based selfcharacteristics, such as strong independent woman, and spiritual caring woman, had more social identity potential, than the role-based self-characteristics, such as wife or professional. I used these personality-based self-characteristics as the basis for my intervention study.In the second study, I conducted a 3-month physical activity study based on the social identity approach to subjective norm. The intervention was for sedentary women (25 to 45 years), who engaged in less than 150 minutes of exercise per week. In two social identity conditions (SI), I conducted a social identity-based subjective norm manipulation. The first SI condition was for women (...

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Section: Implications For Interventionsmentioning

confidence: 91%

Social identities in physical activity promotion for sedentary women

Pearson¹

2007

PsycEXTRA Dataset

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“…Role model selection (sociodemographic similarity) (Ashby et al, 1999;Bandura, 2001Bandura, , 2004Biddle and Fox, 1998;Chen et al, 2002;Erez and Isen, 2002;Fox et al, 2000;Ratey and Hagerman, 2008;Renger et al, 2002;Valente and Pumpuang, 2007;Yancey et al, 2002Yancey et al, , 2004aYancey et al, ,b,c, 2006a Experiential (Dearing et al, 2006;Glasgow et al, 1999;Kristal et al, 2000;Luke and Harris, 2007;Marwell and Oliver, 1993;Rogers, 2003;Steckler and Goodman, 1989;Valente and Fosados, 2006;Yancey et al, 1999Yancey et al, , 2003 Phase-dependent information sources Innovation features Culture Productivity Return on investment Institutionalization Cultural anthropology Cultural context and values (Green et al, 2001;Kagawa-Singer, 2006;Kreuter and McClure, 2004;Matsumoto et al, 2008;Parham and Scarinci, 2007;Ramirez et al, 2007;Van Duyn et al, 2007;Wininger and Pargman, 2003;Yancey et al, 2002;,b,c, 2006a Cultural assets Symbols and icons Community-based participatory research (intervention approaches "bubbling up" from diverse communities and settings, vs. attempt to impose or adapt those developed for affluent mainstream audiences) Sociology…”

Section: Disciplinementioning

confidence: 99%

The meta-volition model: Organizational leadership is the key ingredient in getting society moving, literally!

Yancey¹

2009

Preventive Medicine

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“…Marcus and Owen (1992) developed a stage measurement question for Prochaska and DiClemente's 'trans-theoretical model' (TTM) of change. Levels of PA were assessed on an 11-pointscale ranging from pre-contemplation (I currently do not exercise and have no intention to start for the next six months), to maintenance (I currently exercise regularly and have done so for the past six months) (Renger, Steinfelt, & Lazarus, 2002 Mixed methods research was used by applying questions based on: how many diabetes people refrained from doing regular PA(? ); and what were the barriers holding patients from leading healthy, active lifestyles(?).…”

Section: Discussionmentioning

confidence: 99%

Community development as a possible approach for the management of diabetes mellitus focusing on physical activity lifestyle changes: A model proposed for Maltese people with diabetes

Micallef

2014

IJCD

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Treating diabetes mellitus is very expensive and with 10% prevalence, the Maltese healthcare can face serious problems. Despite the evidence that regular exercise lowers blood glucose, few persons with diabetes participated in physical activity due to fear of hypoglycaemia and other barriers. Conventional management of diabetes imposes lifestyle changes and favours pharmaceutical administration. Implementation of grassroots initiatives through health needs assessment leading to community development is an alternative strategy. The main purposes of this article are, to present clear information on community development as an alternative to conventional diabetes interventions, and to serve as a model to stimulate interest amongst the authorities to use this approach for diabetes management. In a fictitious diabetes community scenario, based on available, limited literature, lack of physical activity was identified as the main need to improve health. Through a 'bottom-up' approach based on empowerment and participation, the sedentary community gradually progressed to active subgroups that eventually became less dependent on anti-diabetic medications and car-use. There was the possibility of a sports and recreational strategy. Health promoters were leading players, followed by local councils and other stakeholders. After publishing physical activity guidelines, holding regular recreational activities and celebrations, the community development was sustainable, cost-effective and environmental friendly. Project evaluation was crucial. Funding was governmental and partly sponsored by health-compatible enterprises. Albeit timeconsuming, community development can be the most ethical and effective form of health promotion for diabetes healthcare. This approach offers a challenge to the traditional medical model.

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Assessing the Effectiveness of a Community-Based Media Campaign Targeting Physical Inactivity

Cited by 35 publications

References 17 publications

Social identities in physical activity promotion for sedentary women

Social identities in physical activity promotion for sedentary women

The meta-volition model: Organizational leadership is the key ingredient in getting society moving, literally!

Community development as a possible approach for the management of diabetes mellitus focusing on physical activity lifestyle changes: A model proposed for Maltese people with diabetes

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